Sources, reading material, links

Audience Analysis

https://www.statista.com/topics/2463/tumblr/

https://www.statista.com/statistics/426531/tumblr-us-user-growth/

https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/

https://www.statista.com/statistics/261413/distribution-of-tumblr-traffic-by-country/

https://www.businessinsider.com/tumblr-and-social-media-demographics-2013-12

http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/2015-08-19_social-media-update_05/

http://www.pewresearch.org/fact-tank/2013/05/20/5-facts-about-tumblr/

https://unwrapping.tumblr.com/post/43854304176/tumblr-demographics

https://www.searchenginejournal.com/50-things-know-tumblr/84595/

Hype Cycle:

https://whatis.techtarget.com/definition/Gartner-hype-cycle

UX, UI, IA:

https://www.quora.com/What-are-the-differences-between-UX-UI-IA-and-IxD

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