Never split the difference

Negotiation skills are part of an advanced sales toolkit, but the specific ways to apply this tool are often a mystery for sales reps. In this insightful video, former FBI hostage negotiator and Black Swan Group CEO Chris Voss dispels many of the myths and misconceptions surrounding negotiation and shows you why getting to “no” may be your best path to sales negotiation success. 

Like his book, “Never Split The Difference, Negotiating As If Your Life Depended on It”  this video is highly recommended, whether you are trying to win a sales deal or save the lives of innocent hostages.