Sober Curious- Not Just For Health Tourists

People start and (sometimes) stop drinking at all different phases of life for all different reasons. The expectation, however, is that everyone’s drinking. The internet, the bartender and the billboards all tell us that’s what you do. Period.

In the era of health experiments like detoxes, yoga retreats and juicing, we take a touristic approach to health experiences. Sober curious is something I perceive to be similar in this way, which means it can be marketed in the same way. The buzz word was coined by Ruby Warrington, author of “Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol.”

Additionally, bars for the sober curious are popping up everywhere, such as Sans Bar in Austin, TX and Ambrosia Elixirs in Williamsburg, NY. 

According to a British study from 2016, those who participated in Dry January experienced varying health benefits, including “increased drink refusal self-efficacy” and, of course, no hangovers. The significance of the short breaks in drinking influencing health in this way speaks to the idea that people can experiment with sobriety the way they can experiment with the Keto/dairy free/gluten-free/vegan/vegetarian/Paleo/Whole30 diet. Grocery and supplement stores have entire departments dedicated to diet categories, and alcohol stores and departments can easily be merchandised in this way for zero percent products. The increase in non-alcoholic beers and mocktails makes it easy to see how this would be possible.

By marketing sobriety as a healthy experience, we open peoples’ perceptions of sobriety, and the conversation around sobriety becomes more open as a result. In my experience with intentional sobriety, people almost always have needed an explanation for the absence of a drink in my hand. I’ve even been seriously confronted about pregnancy before. I have yet to become pregnant, but that seems to check out more easily in a crowd than the long-winded, baggage-ridden idea that I’m not a great drinker and have damaged a lot of relationships with my drinking, not to mention a murky family history with addiction. No, no, no, you get back to your game of pool, though, I promise it’s not a big deal!

 

Click the image to see the SoberGirlSociety Instagram profile!

I’ve never participated personally in a sobriety challenge like Dry January, only the challenge of getting truly sober. It was genuinely difficult surrounded by friends who never took a break from daily drinking after college ended and were relying heavily on it to manage their vulnerability and mental health issues. I have a personal notion that my not drinking made people uncomfortable, knowing that they, too, probably should have taken a step back from the bar. This illuminates the ambivalence we’ve discussed in class and the idea that there is such a thing as responsible drinking for some of us. People say that the binge drinking criteria seems too low- “five drinks in a night?! That’s a Tuesday at home!” I think the ugly reality may just be that many young adults don’t have the best drinking habits, but no one wants to admit that.

Sober curiosity is an easy movement to promote and absolutely has a place in the era of wellness exploration. Dry bars and social circles based on sobriety (that don’t meet each other in recovery meetings, per se) are carving out their places in this world of heavy drinking. 

Sober Curious: A Night Life Alternative

 Consuming alcohol has almost become synonymous with going out on the weekend with your friends especially if the pre-determined meeting location is a bar. The situation usually plays out by one friend getting there earlier, and ordering a drink from the bar while they wait for the rest of the group. Then the rest of the friends or group arrives, and you all order another round of drinks while you wait for the food, and then maybe one more round of drinks before you all leave for the night and head your separate ways.

Now, one can say that this may be a scenario that can be quite expensive with the group in the example ordering three round of drinks and according to an article entitled The Recent Evolution of How we Get Tipsy“, that covered an NPR alcohol report, it actually is! This report found that as production of alcohol in America has become more efficient, alcohol prices have declined 39% from 1982 to 2012. During that same time span, the prices of alcohol at bars and restaurants has increased 79%.Prices of Booze At Home and Away That increase of price is coupled with the fact that bars and restaurants are now starting to focus more on the sale on alcohol rather than the sale of food. This led to Americans in 2012 to spend an estimated 40% of their expenses at bars and restaurants on alcohol, in comparison to just 24% in 1982. 

So with Americans spending a majority of their money while eating out on something that is unhealthy, in bars and restaurants where the alcohol is getting more expensive, what happens if you want to escape this culture for a weekend or two but still want to attend a bar-esque atmosphere with your friends?

Well, that is where the phenomena of “Sober curious” or “Sober Sometimes” comes in. NPR did a piece on this new social club that is mostly made up of women in their 30s, and the NPR piece stated that one of the main reasons behind the women joining the club was due to the fact that they “have demanding jobs and simply do not want to feel foggy or hungover anymore.” 

These social clubs usually have bars dedicated to them where people can gather, eat, listen to music, and socialize all while consuming non-alcoholic beverages. This gives individuals a healthy alternative to going to bars that serve alcohol but still allowing them to enjoy all of the other aspects that comes with night life.

                                                                                                                                                                                         

https://media.npr.org/assets/img/2019/06/19/sans-bar-052_custom-47bff05db0ee54d4664b7c832ac9c746fef1f77a-s1600-c85.jpg

Source: Julia Robinson for NPR

But, the question begs itself, how effective could this new initiative be, especially in a climate where drinking and going out is seen as the norm?. Well, the first step would to be establish more bars that are strictly dedicated to serving non-alcoholic beverages to its patrons. But to be competitive, these bars need to still offer the same amenities and activities that bars that serve alcohol do which would be good music, good food, and good service. That accompanied with word of mouth of the atmosphere of the bar being just as fun, then the growth for these types of establishments is endless, and will slowly become culturally accepted. But, for the latter to happen, individuals must be educated on the harms of drinking and how even taking a small break, if you choose not to become completely sober, is still a healthier option, and non-alcoholic bars are the way to go. But, if the value is seen in these sober bars, then potentially investments can be made into these types of establishments that will make them bigger and better than ever, and will make these bars an excellent alternative to individuals that want to go out and socialize with friends but do not want to drink.

 

The Culture of Abstaining From Alcohol

“Abstinence [from alcohol] was found to be associated with a staggering 45 per cent higher risk of dementia compared to those who consumed between one and 14 unites of alcohol a week.”

 -Sean Morrison, Evening Standard

I know what you’re thinking, who did this science experiment? Well, the French National Institute of Health and Medical Research in Paris along with scientists from the University College London. They followed 9000 men and women with ages ranging between 45-55 over 23 years and found that 45% of those who did not drink developed dementia. Now, the downfalls of this is that their health history was not really controlled for, it is just that they abstained from drinking during the 23 period time period.

But, for the average Joe to google abstaining from alcohol, and retrieve these articles can be detrimental to the culture of abstaining from alcohol. By the way, this is the first image that comes up when you google “abstaining from alcohol.”

So why exactly is there so much pressure in some societies to consume alcohol? Is it really NEEDED to be social? Are we not FUN enough without it? Are you too RELIGIOUS and need to loosen up a little? I have heard it all. No, I am not too religious but my religion has forced me to do my own research. Why is alcohol so specifically forbidden in the Quran? Reading and learning and realizing that I really do not need it to have fun and I have more effective coping mechanisms, I decided abstaining from alcohol was the right choice for me.

So how do we get others to not only abstain from consuming alcohol but also make that idea culturally accepted? Well here are two ways to start:

  1. No Beer, No Botox, No Problem

Seems simple, educate the masses on what alcohol does to you. But the twist is, get them with what they care about most in today’s society: vanity. Vogue recently published an article on how giving up alcohol can transform your skin. “I always joke with my patients, ‘If you want to get older, go ahead and drink!’” says nutritionist Jairo Rodriquez, who gave the Vogue advice on how no drinking means looking more radiant and youthful. More women are also diving into the “sober curious” waters for vanity reasons and blogger Kate of The Sober School writes that the fewer calories, less bloating, beauty rest, and motivation to gym are all reasons why no drinking is really the right choice. Which leads us to tip number 2 for creating a more culturally accepting environment for abstainers.

 

  1. Success Stories Create Success Stories

Kate, a previous heavy drinker, started her blog page, “The Sober School” as a way to motivate herself to continue on that path as well as build a community for like women to join in and feel welcomed, whether you are new to the abstinence life or been sober all your life. Kate writes “I show them [women] how to have fun, relax and be confident without a glass of wine in their hand… and I can help you too” and suggests that there is no need to label yourself as being in recovery. She offers a 6 week course to women in need of help. This welcoming environment creates a culture of acceptance and hopefully a domino effect too. She has a page dedicated to “graduates” of her program and their testimonies, with women both young and old. And Kate’s page isn’t the only blog page out there. Hip Sobriety, UnPickled, Drunky Drunk Girl, and Sober Senorita are just a few of the FEMALE led blog pages. Some are about the process of sobriety and some about the success of sobriety, but all creating awareness in a positive, more inviting way.  

 

Under the Guise of Self-Care: Alcohol Use & Women

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We’ve hit a revolutionary point in human medicine – we nearly completely acknowledge the existence, pain, and cost of poor mental health. We’ve addressed this medically through prescription drugs and therapy. We’ve even taken a stand culturally and recognize the importance of taking mental health days as you would sick days, and participating in self-care habits that go beyond our physiology and sooth our minds as well. 

This evolution has been overwhelmingly beneficial as individuals from all walks of life feel more able to discuss their mental wellbeing and recognize its importance. Addressing chronic stress and loneliness has undoubtedly extended and saved lives. We’ve moved even further as we not only see the value, but actively encourage acts of self-care that address our physiological and phycological needs. It’s in our TV shows, memes, HR policies, self-help books – we know self-care is important. 

But… Do we know how to give self-care? Do we understand its complexities? Can we differentiate between adaptive and maladaptive behaviors or coping mechanisms? With troubling messages through our cultural media and a growing alcohol use disorder rate amongst women, I believe the answer is “no.” 

Much of the communication directed towards women explains the “steps” she can take to relax and focus on herself. And there’s nothing inherently wrong with these behaviors.  

Having a glass of wine. 

Spending the night in. 

Purchasing gifts for oneself. 

Donning loungewear. 

Declining social invitations. 

Indulging in comfort food.

In moderation, all of these things are okay. In excess, however, or combined, they become problematic. 

Image result for drunk amazon shopping meme

Drinking alone, isolating oneself, bingeing on food or alcohol, making excessive purchases, and not leaving the house are not healthy ways to manage stress or practice self care. They may act as temporary “bandaids” that distract from the challenges around us, but the challenges are never addressed.

It is through reaching out to loved ones, staying active, and eating well that we can begin to overcome our mental and emotional struggles. It’s through seeking professional help and recognizing if or when medication would be a meaningful addition. It’s by addressing the problem, not veiling it, that we practice true self care.  

Alcohol and Women – a Social Issue

So it has been a week since we started our #GSUwhyshedrinks class and I am already blown away by how deep the subject of women and drinking is in our society. Before starting the class, I did see women drinking as a social issue. However, by the end of the class, I think I may change my viewpoint. That is why they say information is power, right?

One of the topics that really intrigued me is how drinking is on the rise especially for women.  Researchers are calling the rise “a public health crisis” and are concerned at the narrowing of the gender gap in drinking disorders between men and women. This data was very alarming to me. I was not aware statistically at how many women were turning to alcohol to solve their problems. Moreover, we talked about how this rise is being fueled by media and marketing ads targeted at women.  It seems like alcohol companies are taking advantage of this crisis and using it to increase sales. 

I decided after class to look more into how marketing companies were targeting women. I was amazed at how many advertisements played off of the nurturing aspect of women.  I also found hundreds of memes that promoted women having there daily sip of “Mommy Juice”.  Furthermore, there is a huge market for mommy juice merchandise that ranges from $3 – $30 dollars. If I was a stressed-out mother I would surely find solace online from all the mommy juice memes. 

Recently, I came across a blog by a mom who I believe hit the nail on the head. She wrote, “I don’t blame memes for my alcohol addiction, but I do believe they play a part in desensitization. They made me feel like it was normal. They made it much easier to rationalize. I deserved those drinks because I was a mom and, gosh darn it, I work hard to be a good mom. I felt like I was fitting in where I never really felt that way in real life.“According to her, you cannot get away from the “mommy juice” memes. They are on every social media site and as a mom who follows motherhood pages, you will surely be influenced in some way by these wine promoting memes. 

https://themighty.com/2017/11/mommy-juice-memes-alcoholism/

Another thing I noticed, even before starting the class, is how many ads are targeted at young (18-34) single women. Many of these liquor ads glamorize women having a drink with friends out on the town. Like the author of the blog noted, drinking is promoted as a way to fit in with the “cool” people. In fact, drinking is so normalized that if you do not drink, you are seen as weird. 

As someone who does not drink, I can say that when you stop drinking, it does seem like you cannot have as much fun because drinking is so closely tied to the idea of being a young happy millennial. I am excited about this class, because I will be able to dissect some of these ideas around drinking. I am learning that the media plays a huge role in why I used to feel “left out” when I stopped drinking. 

I started to think about many of the shows I watched that have female leads. Most of the characters use alcohol as part of there coping method. In fact, I do not think I have seen an American TV show or movie that did not promote drinking alcohol. Again, drinking alcohol has been normalized in every genre and it almost seems weird if you do not drink. 

In conclusion, alcohol use among women is on the rise. More and more women are turning to alcohol to help decrease stress. As a future dietitian and health professional, I hope to learn about the tools I need to help address this growing problem in women.  I believe this class will provide me with a framework to help solve this developing social issue. 

 

I Need Juice…I Need Mommy Juice!

 

Last night, while sipping on my “mommy juice,” I read an article regarding “mommy juice” and the message that it potentially sends to young children when they see their mothers reaching for their glass of “mommy juice.”

Disclaimer: I do not have kids yet, but I do have a new puppy that stresses me out. Therefore, I do understand that sometimes, “mama needs her glass of wine.”

While reading the article, I suddenly remembered a TV show that I previously watched named Being Mary Jane that showed a very successful single woman socially drinking with their friends and drinking home alone around her newborn niece. Suddenly I realized that today’s society is slowly normalizing alcoholism, alcohol culture, and “mommy juice” to cope with stress, anxiety, depression, and loneliness. Mary Jane, for example, was a successful woman, but she was lonely, and she desperately wanted a child. Mary Jane’s binge drinking and her multiple glasses of wine were ways for her to cope with the harsh reality of her life, as with “mommy juice.”

Today, “mommy juice” seems to have become a trend. Mothers are often seen with cups and t-shirts that allude to drinking being a way to solve all of their problems when in fact the normalization of drinking in response to things happening in life, such as having children, depression, anxiety, can be unhealthy for them and their children. Studies show that women that drink excessively are more susceptible to liver disease, certain cancers, heart disease, and it can also speed up the aging process— who doesn’t want to look young forever (CDC 2016). Children that often observe their mother drinking excessively often deal with emotional problems such as guilt, anxiety, depression, and they are more likely to begin drinking at an earlier age.
Don’t get me wrong moms, I am “pro-mommy juice,” in moderation of course, but we all should be conscious of the adverse effects that could come with it for ourselves, our children, and our puppies.

https://www.huffpost.com/entry/why-mommy-juice-scares-th_b_5664325

 

Mommy Drinks Because of Me: Memes and Mommy Juice Products

Have you ever heard of something called a mommy sippy cup or mommy juice? No? Neither did I, until I signed up for a class all about it. After my first day in class, I have seen so many mommy sippy cups and things related to moms drinking. “The tumbler of mommy juice became the signal of the end of a day of parenting—a hard-earned reward, an escape form the difficulty of the day” (Ravishly). Take a look at this cup!

Isn’t it SO cute! Okay okay, but actually though, you might be wondering if that product is real. Check out this link to go buy one for yourself (Just kidding. I don’t endorse that): https://www.etsy.com/market/mommy%27s_sippy_cup

Here are a few questions to ask yourself before you continue reading:

  • Have you ever seen your mom, or a mom you know, drink?
  • Does that mom have children?
  • Does that mom have young children?
  • Have you ever been stressed about something, and taken a drink because of it?

If the answers to these questions were yes, you should probably keep reading.

As you know, the internet, texts, fliers, and social media are full of something called memes. According to dictionary.com, a meme is “a humorous image, video, piece of text that is copied (often with slight variations) and spread rapidly by Internet users.” Pay attention to the word in red. Humorous. That’s important. Memes are supposed to be funny. Memes are supposed to be spread from people to people. Platform to platform. But where is the line of something being funny and something being dangerous and wrong? Below I discuss a few memes that have come to my attention.This one is just sad. This meme makes it appear as if mothers only drink because of their children, as if their children cause so much pain and stress in their lives. People who are not mothers view this as funny. They view this as reality. They view this as….well, “if this is true, do I really want to have children?” The next meme (below) shows the same concept. “Make sure you get your mom a bottle of wine for Mother’s Day. After all, you are the reason she drinks.” If I heard someone tell me this, I’d be so offended. Unfortunately, sometimes this is true. People drink to forget. The consequences of memes like this are that some women will believe them, and some mom’s will think it’s okay to drink all the time just to take the edge off of being a mother. Let’s not forget most meme users are younger. Just imagine for a second: all these young girls seeing these memes and wondering if they are true.

 

Please tell me how the below meme is okay. What if it is true? There has to be some truth to this in some cases. Props to stay at home mothers. That is a full time job and some say the hardest job of all. However, if you are a daytime drinking, stay at home mom, looking after a child, isn’t that a contradiction? How can you be looking after a child and also drinking? Not all of your focus will be on that child. According to Women’s Health Magazine, daytime drinking can lead to:

  1. It becoming a habit
  2. Getting dehydrated
  3. Drinking way more than you expect to 

 

And, just imagine if your babysitter did that while watching your child.

 

What my point is…..

These mommy memes are not cool or funny. They shouldn’t exist, and they should not be spreading across the Internet like wildfire. Young girls and boys are on the internet everyday. Their lives revolve around it. They want to share things they think are funny- including these mommy memes. Some consequences of these memes and mommy sippy cup products are that some of these young girls are going to think that it is okay to drink. And, with the increasing amount of women drinking these days, this is even worse. The earlier people are introduced to the concept of drinking, the worse it is.

Lastly, here’s a mother’s point about these memes:

She believes that these mommy memes and quotes are not “message(s) I’m comfortable with my kids seeing as normal or usual. I don’t want my kids to think that I’m counting the minutes until it’s 5pm somewhere” (Ravishly). She believes that alcohol use should not be normalized, and that it harms families and kids who grow up in an environment where it is in use and where they feel unwanted.

Here are the biggest consequences of these memes:

  1. Mom’s start believing them and thinking it is normal to drink everyday
  2. Increasing the likelihood of alcohol dependence
  3. Children thinking they can drink because their mom drinks
  4. Children thinking their parents do not love them

 

Websites used:

https://www.dictionary.com/browse/meme

https://www.womenshealthmag.com/health/a19934218/dangers-of-day-drinking/

https://ravishly.com/mommy-juice-jokes

Drinking Memes on Social Media

Social media, a tool that all most everyone uses on some platform to connect with the world as a whole. We use it not only to connect with other people, but to see news, stories, videos, and so many other things. Often when scrolling, looking at people’s stories, or clicking on links, we see something funny, or even inappropriate, and we laugh…sometimes a lot. After that though we almost always share it with someone else, or even repost it, without actually thinking about how what we thought was funny in the moment, can actually do some harm in the long run. One such idea is the use of memes on social media, and granted I will laugh at memes and send them to friends, but that is still not an excuse if said memes are actually doing more harm then good. So are they? Are memes influencing how were perceive certain topics and creating an adverse reaction?

To begin I think it is important that we understand what exactly the topic of interest is. And for the purpose of this post, that is in regards to women and drinking. First, do the memes surrounding this topic tap into the motivation of women to drink? And, do these memes actually have a negative reinforcement and strengthen the desire or even environment around drinking? Personally, I believe that the best way to talk about this is to go directly to the memes and discuss them. Now before I go any further, I want to say that I personally will laugh at memes like this, I do find them funny because some of the circumstances in them are relatable, but I also think that is why they can be dangerous.

If you simply Google “women drinking memes” you will come up with a wide range of memes going from Betty White with a wine glass to Karen Walker (a character from the show Will & Grace) saying that she would “suck the alcohol out of a deodorant stick”. When I scrolled through, I also got a meme about gays wearing floral shirts, but hey I guess even google makes mistakes once in a while. So lets dive right on in! I promise to exclude some of them though, simply because of language and also topics (there was one such meme of jack and coke and how it helped women overcome the fear of certain sexual activities.

I want to start off with the memes below as I think they tie into motivations. Now there are so many more memes out there, but I only want to touch on a few of them for the sake of this post. In these you see women that almost everyone knows (except for the third one, I am not sure who she is). But, these memes touch on reasons why drinking may be a good idea. I especially want to take a moment to talk about the third meme which explains what a mimosa is, “something women in their 20s drink so they can feel better about drinking in the morning.” Granted I like a good mimosa once in awhile, but should they really be explained in a way to make people feel better about drinking?   

Below I am also including more memes that I think impact women drinking. Here you will see memes showing that wine is the classy way to get wasted and how gin & tonic is the cause and cure of all “my” problems. This one I think is incredibly moving as well, due to the idea that drinking is what got her into her problems, but it is also what will get her out. I find that very telling of our culture as that is something we actually do on a regular basis. When we are heartbroken we go out on a bender, or simply drink alone. When we feel depressed, we drink. So often drinking is encouraged as a way to nurse our broken souls, but so often it only makes us feel worse.

Going into the future I cannot say that I will not find memes like this funny, but I encourage you, as I encourage myself not to feed into the idea that drinking is a way to cope with problems we have in our lives. Memes reflect our society, and as such I see a need to work towards helping our society create new ways to promote health and well being.  

 

“Mommy Juice”: The Kool-Aid in The Cult of Perfection

The NIAAA describes the differences in impact faced by men and women who drink alcohol. While mostly biological, the NIAAA mentions in passing that women “are more vulnerable than men to alcohol-related… interpersonal difficulties.”

“Interpersonal difficulties? I thought my friends and I gathering around with our “mommy juice” in our very own “sippy cups” was considered a social victory! I get to unwind with my friends after an insane day of parenting small children and/or working and speak to someone who understands English at a level that exceeds that of a toddler. What could be so bad about that interpersonal climate?”

 

I can almost hear the bank vault filling up in the fancy headquarters of the Mommy Juice brand(s). As a woman, I do understand the expectation to join what my favorite author, podcaster and television writer, Karen Kilgariff, describes as “The Cult of Perfection.” I can sympathize with the stress that mothers must be enduring. The cult has strict rules and is quick to ostracize, and, in true cult fashion, demands that women prioritize following the rules over acknowledging the possible detriment to their own children.

According to Dr. Koob, NIAAA Director, women are motivated to drink alcohol by negative reinforcement (removing something negative to strengthen a behavior, such as the stress of being a perfect mother), while men are motivated by positive reinforcement (adding something positive to strengthen a behavior- read “sporting event”).

Prioritizing this stress relief means that, whether or not they know it, women may be friendly with justifying their drinking despite its impact on their children. There is always the possibility that they will become an alcohol-dependent mother, a serious consequence for their child. Children of alcoholic mothers face a barrage of emotional trauma, can feel isolated, and, as Ann Dowsett Johnston describes in her book “Drink,” can feel unprepared for life without the support of a non-alcoholic mother. These children may even turn to alcohol to calm these traumas later in life, possibly repeating their mothers’ patterns.

In the case that the mother does not become dependent on alcohol as a result of too-regular Mommy Juice break, there are other consequences for children of mothers who drink. DrinkAware of the UK published an article about the effects on children when parents drink. “DrinkAware’s new research suggests a strong link between the frequency of young people’s underage drinking and their exposure to drinking at home.” Sue Atkins, parenting expert, writer, speaker, broadcaster, coach and author, suggests that “parents should hide their own alcohol consumption from their kids,” and try to set a good example of moderate drinking behavior for their children.

While Atkins’s advice is sound, perceptions of “moderate” drinking have been altered by commercial and lifestyle advertising from what I like to call “Big Alcohol”, an industry that capitalizes on women as nothing more than an untapped market. Memes, influencers, and bottle packaging are the insidious advertisements that encroach on mothers’ senses of “moderate” drinking, glamorizing a standing playdate with Mommy Juice. Moms on social media end up doing some of the industry’s best advertising at little to no cost.

As a world full of social media content develops before us, I wonder how future children will feel about the “vintage” 2010s memes about Mommy Juice.

Guilty that they were so difficult to parent that their mothers spent years in rehab? Comfortable with the idea that drinking is for parents, perpetuating the cycle of parental alcohol use disorders? Confused about why the 2010s was a decade full of mothers turning to alcohol in a comfortably sassy advertising climate? This future holds a whole new host of adolescent trauma.

At face value, the memes we see daily about drinking the Mommy Juice, the Kool-Aid for moms trying to keep up with the Cult of Perfection, are simply funny. However, housed forever on the Internet will be a Mommy Juice museum for future generations to examine their role as mommy’s reason to turn to irregular drinking.

Parenting is Hard – Moms are Finding Refuge in “Mommy Juice”

Image result for mommy juice meme

You’ve probably heard the term “mommy juice” a time or two. The term has likely come up on your social media timelines recently. The popularity of the not-so-cute, cute phrase is having a negative effect on our brains and we don’t even realize it.

The term “mommy juice” usually refers to wine and taps into the self-care needs of stressed-out moms who seek some refuge – finding it at the bottom of a bottle of wine. There are wine glasses everywhere that don the popular phrase and there is even a brand of wine by the same name. But what is this doing to our minds and why are we okay with the normalization of increasing alcohol use in women?

What many don’t realize is that the rate of alcohol abuse and addiction in women has been on a steady rise in recent years. Results from the National Epidemiologic Survey on Alcohol and Related Conditions showed that high-risk drinking among women has risen 58% in the last decade. Part of the reason for this is that drinking culture has changed. Women are more liberated to engage in activities that may have been taboo in the past – including overindulging in alcohol. This practice, however, is leading to some unexpected consequences. 

According to the Centers for Disease Control and Prevention Fact Sheet, 10% of pregnant women reported using alcohol in the previous 30 days. This is a shocking statistic that often leads to long-term intellectual and physical disabilities in the child exposed to alcohol in utero.

Terms like “mommy juice” desensitize us to alcoholism and almost excuse alcohol’s abuse for mothers because they’ve “earned it”. However, the abuse of alcohol can have detrimental emotional effects on children who witness the habit in their parents. In an article written by Buddy T. in VeryWell Mind that discusses the effects of parental alcoholism on children, the author points out several areas that are greatly influenced by being raised by alcoholics, including the normalization of alcoholism, trust in relationships, self-judgment, and the display of approval-seeking behaviors. 

Parents magazine recently surveyed over 1600 moms to get there take on their drinking habits and how they affect their parenting.  78% of those polled stated that they drink at least 1 alcoholic beverage every week and third of moms said that they consume 4 or more drinks a week. These numbers alone may not be too alarming but the survey also revealed that almost half the moms have tried to slow down their drink, a third say they might be drinking too much and over 10% said that they’re worried they may have a dependency problem. On top of that, almost half the moms say they’ve been tipsy or drunk around their kids. 

This is not to say that every time a mom is tipsy in front of their children that they are ruining them, but I think the key here is repeated exposure – that’s when there is likely to be some negative consequences. Research has already proven that children of alcoholics are more likely to become alcoholics themselves compared to their peers who were not raised by alcoholics. The fast-rising rate of alcohol dependence and addiction in women calls for a thorough look into the factors contributing to its growth and addressing those factors head-on – especially for those parents who are the primary caregivers of growing and impressionable children.