Digital Built Environment Description: Central Atlanta Progress and Atlanta Downtown Improvement District

logo@2xThe official homepage for Central Atlanta Progress and Atlanta Downtown Improvement District (CAP/ADID) can be found with the link: Working side by side, CAP and ADID are committed to creating a thriving Downtown Atlanta community for all of its property owners, employees, residents, students and visitors. The work of CAP and ADID includes a broad range of innovative programs and public-private partnerships focused on the economic development, the physical environment and the marketing of Downtown Atlanta.

Upon visiting the site, visitors can see that the homepage is pretty straightforward with it organization, where each section is categorized into its own box laid out across the webpage. The first thing that draws the visitors attention would be the circulating pictures with links to further information, positioned at the center frame of the website. The pictures that are in repeat circulation shows images of vibrant popular Downtown Atlanta locations with its people and the organizations that reside within its city. Next to this are links to their social media networks and information about CAP/ADID and what the organization does. The CAP/ADID’s homepage also provides a quick overview of information about news, upcoming events, and a blog relating to Downtown Atlanta. For more in-depth information on events coming to Downtown Atlanta visitors can click on the link Events, same thing goes for Downtown Atlanta News and Blog.

The website is notably simplistic and easy when it comes to navigation. On the top of the homepage are six colorful tabs clearly labeled categorizing the central information of the website. Each tab drops down, when visitors hover their mouse over them which further breaks down that tabs category into further topics. Plus the tabs are always on the top of the website, so that the visitors can access them on whatever webpage they are on. The first tab on the website is Plans & Initiatives, this page lists all the current innovative programs that the CAP/ADID are working on. Visitors can click on the title of the programs to be linked to more information on how the program is helping Downtown Atlanta’s development. The second tab is Have Fun, this page showcases all the recreational attractions around Downtown Atlanta in a categorize list of links. The links are organized in categories such as, architecture, dining, hotels, parks, shopping, sports, and walking tours. Each link directs to a webpage that gives places relating to that topic and even pins it on a map for you. This page was clearly aimed at tourist looking for a fun places to visit in Downtown Atlanta. The third and fourth tabs are Live Here and Do Business. The Live Here tab gives reasons on why visitors of this site should live in Downtown Atlanta, giving links to residential profiles, Downtown neighborhoods, school and daycare info. The Do Business tab explains the goals of CAP/ADID in terms of economic development within Downtown Atlanta. The fifth tab is Be Green, this page describes the sustainability program of CAP/ADID named Downtowns Green Source. This webpage is committed to showing the implementations and support the CAP/ADID are doing to promote a sustainable Downtown Atlanta. Links are listed to provide more information on sustainable transportation, waste diversion, water conservation and green spaces. The last tab is Membership, this page tries to convince visitors to join and become a member of Central Atlanta Progress (CAP). This webpage gives reason on why some should become a member and how; also it showcases all the organizations that are current members on the side of the webpage.

The Central Atlanta Progress and Atlanta Downtown Improvement District (CAP/ADID) is a website that tries exhibit how life is in Downtown Atlanta and the organization that keeps it thriving. Although the website design itself is kind of bland and monotoned, it makes up for it with its vibrant colorful pictures of Downtown Atlanta location and people with accurate and insightful information about the city locations and the organization that keeps it running smoothly.

Digital Built Environment: Digital Record 6

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When clicking on the Be Green tab on the homepage, the website directs you to this webpage on sustainability. The webpage introduces Downtown Green Source, the sustainability program of Central Atlanta Progress and the Atlanta Downtown Improvement District (CAP/ADID). There are links to different initiatives in promoting Downtown Atlanta to become more economic and environmentally sustainable; like sustainable transportation, water conservation, waste diversion, and green space.

Digital Built Environment: Digital Record 5

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From the Live Here and Do Business tabs on the homepage, the website brings you to these two webpages. The first webpage is under the Live Here tab provide information on why visitors should be a Downtown Atlanta resident, with links to resident profiles, downtown neighborhoods, school and daycare information. The second webpage is under the Do Business tab explains how CAP dedicates its initiative in promoting economic vitality. These two webpage are obviously aimed at trying to convince people to live in Downtown Atlanta.

Digital Built Environment: Digital Record 4

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When clicking on the Membership tab on the homepage, the website directs you to this page. This page provides information about CAP and what it does. It also explains to the visitor of all the benefits that could be taken advantage of by becoming a member of CAP. On the side are logos of different organization that are current CAP Members. On the bottom of the page provides link to a membership application.

Digital Built Environment: Digital Record 3

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When clicking on the Have Fun tab on the homepage, the website directs to this page which is different categories of links relating to different popular location around Downtown Atlanta. The different topics include; Architecture, Art and Culture, Dining, Nightlife, Shopping, and Sports. Each link brings you to another page which gives you more information of the topic at hand and a map with those places pinned on it. This page is probably aimed at touristing looking to visit Downtown Atlanta.

Digital Built Environment: Digital Record 2

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When clicking on the Plans & Initiatives tab on the homepage, the website directs to this page. This page shows the titles of new programs CAP and ADID are currently involved in; below each program is a small summary about it. Each program title has a link that directs you to more in depth information about it. The works of CAP and ADID on this page includes a broad range of innovative programs and public-private partnerships focused on the economic development, the physical environment and the marketing of Downtown Atlanta.

Digital Built Environment: Digital Record 1

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This is the homepage of Central Atlanta Progress and Atlanta Downtown Improvement District. On the top of the page there are six tabs divided into categories, with the first five relating to the topics/info the website covers, and the last tab offers information on how to be a member of CAP or ADID. Below that are circulating images with links that showcase events, popular location, transportation and organizations around Atlanta. On the side of the webpage are links to their social media sites, information about CAP and ADID, Downtown Atlanta Blog, and current and upcoming events in downtown Atlanta.

Annotated Bibliography 10

Squires, Gregory, and Charis Kubrin. “Privileged Places.” N.p., 2006. Web. 25 Mar. 2016.
In Gregory Squires article, he argues that racial disparities between cities and suburbs, and racial segregation in general, persist as dominant features of metropolitan areas. Urban American cities are disproportionately non-white, especially with segregation particularly between blacks and whites. Currently, if segregation is declining, for blacks, it does not appear that this has translated into them being able to move into better neighborhoods. Segregation, in conjunction with the concentration of poverty and growing economic inequality, results in growing isolation of poor minority households. With this segregation in urban infrastructure it can lead to many other issues. Spatial and racial inequalities are directly associated with access to services and opportunities required for a good and sustainable life; health, education, and employment. Squires concludes his argument by stating while the quality of life for racial minorities has improved over the years, such approaches simply do not recognize the extent to which race and racism continue to shape the opportunity structure in the United States and advocated for policies of reform.
I chose this source because is relates to many cities in America including Atlanta, where you can see a wide gap between rich and poor, and often it is between whites and other racial groups.

Annotated Bibliography 9

Lowson, Martin. “New Approach to Effective and Sustainable Urban Transport.” Transportation Research Record: Journal of the Transportation Research Board 1838 (2003): 42–49. (Atypon). Web.Heathrow-BAA-ULTra-2-537x307
           Martin Lowson begins his argument by pointing out out that principle forms of surface transportation have change over the past 200 years. Lowson believes that a new form of transportation is approaching as a solution with the current issues we have with urban transportation we have to day. He raises issues such as current types of public transport are not sustainable and unable to meet the dispersed personal travel demand characteristic of current forms of multi-center city. Lowson offers a solution by introducing ULTra (Urban Light Transport). ULTra is also complementary to existing forms of transport, by providing a network link to major rail or bus stations, it can improve the attraction of current transport services. In comparison to previous forms of public transport, there is no waiting, no stopping and no transfers within the system. In many circumstances, it can offer better transport than any other available means.
           I chose this source because it is closely related to what we have in metro-Atlanta today and that would be MARTA. This article is a good source that points out the flaws and provide solutions to the issues we have with MARTA in our city.

Annotated Bibliography 8

Bram, Thursday. “Just Scroll With It.” Entrepreneur 41.12 (2013): 22. Business Source Complete. Web. 25 Mar. 2016.

shutterstock_176303801In Thursday Bram’s article,”Just Scroll With It”, she discusses the effective use of Parallax Design on a website can significantly impact the way visitors of a website interact and  learn with the content shown. Parallax design uses scrolling to show new images or highlight specific information by moving various sections of a site at different speeds. Images, typography and other page elements can appear differently, based on what point in the page a visitor has reached. Parallax Designs give opportunities for websites to closely control which sections remains in front of a visitor’s eyes the longest and the use of motion to draw attention to the most important components. Parallax Design is tool that employs clear information architecture, guiding visitors attention to what a website wants to inform.Parallax design is a relatively new trend in web design; it is not yet possible to quantify its impact on traffic and user engagement. But anecdotal evidence suggests that the unique visuals lead users to spend more time on sites and even to share them as examples of great design.

I chose this source because it relates to what our class is doing now, where each student is designing there own blog in there own personal way and attempting to put it in a form that allows visitors to effectively learn about the built environment.