Advertisements

The most notable difference between advertisements is the music associated with each gender. With the commercials targeting males, the music is aggressive, loud, and composed more of guitar and drum sounds. With the commercials targeting females, the music is airier and light, and is quieter and less arousing than that of the males. Also, the music that accompanies the latter videos are usually complete with lyrics; there is a greater dependency on words to communicate the product, whereas with males, there is a greater emphasis on vision. For example, the background of the Battleground ad was elaborate and detailed. This serves as confirmation of the stereotypes associated with genders, with girls having a greater affinity towards speech and communication, while males are more visual and withdrawn.