This ad in particular very clearly appeals to Republicans. Sonny Perdue says that he very strongly disagrees with Obama and believes his policies harmed the economy. He also disagrees with Michelle Nunn’s policies, and she is democratic as well. Essentially, Sonny strongly aligns himself with  Georgian Republicans.

Another demographic he tries to align himself with is the lower class and unemployed people. He sympathizes with those who cannot find a job, stating it’s hard in this modern economy, but he also states that it is also difficult to maintain a job in this modern economy as many are low-paying.

Through these claims, Perdue establishes his target demographic as lower to middle class republicans. In Georgia, this is very likely the largest portion of the voting population, which puts Perdue  in the majority.