Gendered Advertising Remixer

It was interesting to note how boys’ advertisements are so different from girls’. For example, the voice used in many of the male targeted commercials is grittier and older than that of the girls commercials, which sounds bubbly and youthful. Another interesting thing to note is that of the girls toys, not many of them used backgrounds that embellished the toy itself. Many of the boys’ toys, however, used backgrounds and costumes to try and make the toy look like something it isn’t. Also, many of the boy’s toys had guns and military things, while the majority of the girls toys contained clothes or something of the sort.

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