Advertisement can make or break a store. Weather it is Walmart’s “price match”  Publix’s Buy one get one free deals, or using Kroger’s customer card for discounts. You may feel like you are getting a discount but really the store isn’t loosing out as much as you think. For example Publix does a buy one get one free deal. You think you are getting an item for free but the price for the first item has already been accounted for the second one.

Kroger uses a customers card that gives you certain discounts. It looks good from the outside , but the only intention it is used for is to get you to buy certain items and to ensure you don’t shop anywhere else. Walmart uses a “price match” where they match a deal of another store. This aisle keeps you in there store to make sure you get as many items as you can from them regardless of the lost.