“The Social Science Jargon Buster.” (2007): n. pag. Digital Strategy Consulting. Digital Strategy Consulting, 2007. Web. 28 Mar. 2016. <http://www.digitalstrategyconsulting.com/>.
Digital Strategy Consulting is a web based advisement or consultancy in operation for the last ten years to help public and private businesses, agencies, and corporations “find the right digital strategy for their market and their customers.” They provide training and research in the current digital market to help these businesses delve into the current market. They are targeting a wide audience as most of modern marketing is done on a digital platform so any business owner with even a website is potential audience.
The breakdown of “internet jargon” provided helps anyone delving into a digital space make sense of it with specific definitions of terms that you will find on a website. This helps with the technical side of the information you encounter, for example why an ad is there and how it is functioning when you see it.
In terms of my own digital environment, this breakdown of jargon was more useful in analyzing Youtube as a whole. For example “targeting” and “filtering” would explain why the video I chose was presented to me in the suggested videos list. It also helps organize the videos presented to me and I can make my own deductions of what my video relates to in the digital environment based on the suggestions that came up with it.
Great post – clear, helpful, and relevant! 👍 Your overview does an excellent job demystifying commonly used internet terms like “targeting,” “filtering,” and others—explaining why ads pop up on specific sites and how recommendations work. That level of detail makes technical concepts approachable for digital newcomers.
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I especially appreciated how you related the jargon to your own YouTube viewing experience—highlighting that these terms aren’t just industry buzzwords, but practical tools for understanding how content is served to us.
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If you’re thinking about enhancing the post further, you might connect these definitions to broader topics like digital privacy, algorithmic bias, or even how platforms like TikTok or Instagram personalize content. Providing a few contemporary examples or case studies—such as how certain slang filters are used to skirt content moderation—would add even more depth.
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Overall, your post offers a clear foundation for anyone trying to get their footing in digital culture and marketing. Well done!
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