Rhetoric- the art of crafting a message to affect change in a particular audience
Critical Theory- operating under the assumption that everybody is a human.
Fully Human- No matter gender, race, age , ethnicity, sexual orientation, disability or class.
Affordance- Something a design enables you to do.
Constraint- something a design restricts you to do.
Genre- kind or type of something.
Conventions under a Genre – the characteristics that define a genre.
Summary- pulling out the main points/ideas and communicate them using your own words.
Paraphrase- a very short summary: communicates your idea on what a original text says.
Ethos- appealing to the credibility.
Pathos- appealing to emotion.
Logos- appealing to a sense of logic.
Kairos- the opportune moment for the argument
Claim- a statement put forth as true that needs evidence to be convincing.
Thesis: the man claim an argument.
Primary Research- gathering data yourself.
Secondary Research- Reporting and using data others have gathered.
Objective- one that is not influenced by emotions, opinions, or personal feelings
Subjective- one open to greater interpretation based on personal feelings. emotions, and opinions
Thick Description- objective description of observed detail.
Multi-modality- bringing together different modes of communication.
Content- what you say
Style- How you say it
Digital Literacy- ability to work with the differences of a particular media
Metadata- a set of data that describes and gives information about other data.
World Cat- largest online bibliography
Editor- a person who monitors the subject of a text for publication, assists in the shaping of a text for publication and works with author’s to “perfect” a publication
Collaboration- creating something that no one person could have created on his own.
Explicit claim- stated outright
Implicit claim- suggested or hinted at
Exigency- a reason for being.”So what” design
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