Similarities
- shopify.com was one of the first ones that came up every time
- similar results regardless of whether it individual or meta search engine
- several results that advertised to build free e-commerce websites
- each had at least four ads related to the search
Differences
- every search engine had a couple unique results
- the advertisements depended on the search engine
- the ads results were more integrated in the meta search engines compared to the individual search engines
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