During the 1960s, those who were apart of the counterculture movement in the United States wore flowing clothes in opposition to the military in the Vietnam War. African Americans adopted the dashiki as a reclamation of stolen heritage. The ’60s was the decade of optimism for the young people. Youthquake was a 1960’s cultural movement coined by Vogue’s editor-in-chief Diana Vreeland that involved music, pop culture, and changed the landscape of the fashion industry. With this movement came the babydoll clothing.

In the ’70s, there was a strong sense of wanting to end the Vietnam War and the people wanted peace. This brought about the ‘hippie’ movement with clothing. Women wore more casual clothing graphic tees and mini skirts. During the Civil Rights movement, this inspired African Americans to get more in touch with their roots. They wore robes with bold patterns and represented the many colors of Africa.