- Rhetoric- the art of crafting a message to affect change in a particular audience
- Critical Theory- operating under the assumption that everybody is a human.
- Fully Human- No matter gender, race, age , ethnicity, sexual orientation, disability or class.
- Affordance- Something a design enables you to do.
- Constraint- something a design restricts you to do.
- Genre- kind or type of something.
- Conventions under a Genre – the characteristics that define a genre.
- Summary- pulling out the main points/ideas and communicate them using your own words.
- Paraphrase- a very short summary: communicates your idea on what a original text says.
- Ethos- appealing to the credibility.
- Pathos- appealing to emotion.
- Logos- appealing to a sense of logic.
- Kairos- the opportune moment for the argument
- Claim- a statement put forth as true that needs evidence to be convincing.
- Thesis: the man claim an argument.
- Primary Research- gathering data yourself.
- Secondary Research- Reporting and using data others have gathered.
- Objective- one that is not influenced by emotions, opinions, or personal feelings
- Subjective- one open to greater interpretation based on personal feelings. emotions, and opinions
- Thick Description- objective description of observed detail.
- Multi-modality- bringing together different modes of communication.
- Content- what you say
- Style- How you say it
- Digital Literacy- ability to work with the differences of a particular media
- Metadata- a set of data that describes and gives information about other data.
- World Cat- largest online bibliography
- Editor- a person who monitors the subject of a text for publication, assists in the shaping of a text for publication and works with author’s to “perfect” a publication
- Collaboration- creating something that no one person could have created on his own.
- Explicit claim- stated outright
- Implicit claim- suggested or hinted at
- Exigency- a reason for being.”So what” design