Social Media / Marketing

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Department of Fine & Performing Arts Operations Manual > Public Events > Upcoming Events Schedule > > Social Media / Marketing

Social Media Manager

  • Develop, produce/write and post content on the College’s official social media platforms.
  • Maintain the College’s social media content calendar and schedule/track posts using tools such as Canva.
  • Monitor social media conversations to provide timely responses and/or to alert colleagues of issues requiring immediate attention.
  • Monitor and curate social media content from Departments, Centers, and other entities within the College of Arts and Sciences.
  • Produce analytic reports to monitor the engagement of targeted audiences and use the data to improve reach and engagement.
  • Advise/offer training in best practices to the social media coordinators of the Departments and other sub-units of the College of Arts and Sciences who are running their respective social channels.
  • Provide live, on-site coverage on social media channels for key College-level events.
  • Have administrative oversight of our social media accounts.
  • Collaborate with the university’s central PR/Marketing team to stay on top of ever-changing best practices in social media and to ensure consistency of messaging across multiple platforms and networks targeted to key audiences.

Marketing

General Rules & Procedures for Using Intra-organizational Marketing Tools & Social Media

 

Agenda

  • What Will You Need
  • What Are Our Intra-organizational Marketing?
  • What Will You Need to Do?
  • What Do You Need to Learn
  • Handling of Box Office’s Petty Cash

 

What You Will Need

Upper management will need to set up an account or share credentials of the following:

  • PIN (Panther Involvement Network)*
  • Localist*
  • GSU WordPress *
  • Canva account
  • Facebook Admin Access (Theatre Arts Guild page & Department of Performing Arts page)
  • Instagram (pcfinearts)
  • Linktree
  • Mailchimp

 

 

The following are links to Marketing Assets listed above:

 

What Are Our Intra-organizational Marketing Tools?

It is all the tools we use internally between departments and divisions of the college to market all of the fine arts events within the school.

 

The following tools we use:

  • Pin (Panther Involvement Network)
  • Localist
  • GSU WordPress pages
  • Visix Slides

 

Inter-organizational Marketing Tools

  1. Panther Involvement Network (PIN)
  • Networking tool for students to find organizations and events.
  • Upload events to this page for students who use this tool to view upcoming events.
  1. GSU (WordPress)
  • Website tool used for Theatre Arts Guild web pages.
  • Used to upload upcoming auditions, theatre performances, and pictures from productions.
  1. LOCALIST
  • A calendar tool used to upload events that will be displayed on the school’s calendar.
  • Link below for more info:

https://gsu.uservoice.com/knowledgebase/topics/127149-university-calendar-localist

  1. VISIX SLIDES
  • Digital signage tool used on display monitors throughout the campus.
  • Link below for guidelines:

https://perimeter.gsu.edu/files/2017/03/VISIX-TV-guidlines.pdf

 

Social Media Platforms

Currently the two main social media platforms we use are:

  • Instagram- pcfinearts
  • Facebook- You will manage 2 pages (Theatre Arts Guild & Department of Fine Arts)

 

Canva Account

What is Canva?

Canva is an online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

 

How do we use it?

We create ALL of our social media post using this tool. We also use the Content Planner tool to schedule out social media posts in advance.

 

 Tips:

  • Use the University’s brand guide to design your post. i.e. College’s color, font, and logos (its uploaded to the account)
  • Unlike Facebook, Instagram will ONLY allow a post to be scheduled through its Content Planner tool if it is ONE page only. If an Instagram post has multiple pages you must download design to your phone and upload it.
  • Save ALL designs to Perimeter College folder so other account holders can have access to them.
  • Use design’s labelled templates for continuity of the overall theme on our platforms
  • Filters most used on Images are Festive, Solar, and Peony
  • Use notes section to write the copy to be used on posts.
  • If permitted get social media accounts to tag people and organizations

 

 

Social Media Calendar

How do I know what events to post?

Usually events are posted to the University calendar events page in advanced from each discipline (Music, Art, & Theatre). You will also need to periodically double check with each department to find out about upcoming events.

 

Timeline of posts

Most events if time permits should be posted a week in advanced with the exception of theatre production events. Preferably 3 posts per event:

  1. Reminder post (week prior)
  2. Day Before post
  3. Day of Post
  • Theatre posts should start going out a month prior to event with reminders weekly of ticket availability to daily depending if is the week of the production

 

Tips:

 

  • If possible try to make a post about each discipline on a weekly basis.
  • Attend events to take photos to be used on our socials

 

Email Marketing

Mail Chimp is the tool we currently use to send out all or our emails

  • Templates are made
  • Email list for campaigns are available
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