The site that I chose to describe is http://atlanta.braves.mlb.com/index.jsp?c_id=atl, which is the website for the Atlanta Braves Baseball team.  Since moving to Atlanta in 1966, the Braves and their stadium, Turner Field, have been symbols of the city and attribute to the city’s culture and economy. Upon loading the website, you can clearly see many patriotic color schemes throughout the website. The website consists of nothing but red, white, and blue the team’s official colors as well as the official colors of the Major League Baseball company. At the very top of the page are different subsection names, that open up to other icons. The icons show new of the team or if any new baseball tickets are available for purchase. Also throughout the page their are different images of the players either pitching or hitting the ball as well as a video embedded in the lower right corner that shows a newscast of any event happening for the team. In the dead center of the page is the Latest news page that reviews any team information such as acquisitions of new players or player injuries.  As I scrolled further down the page, I noticed that their was less color being used and more reliance on small word print. Their was also a grouping of embedded videos that show play highlight from previous game. At the very bottom of the screen, there is a questionnaire offering the ability to sign up for a team newsletter.

Another observation I made as I was reviewing the website was how the color choice as well as the players shown on the screen might have a social inclination to it. As previously stated. the website shows very patriotic colors as baseball as historically been known as America’s past time. In addition a few of the screenshots show different events that are held to honor veterans. Another social topic implied is diversity. Many of the players shown are minorities and some picture show minorities watching from the stands. This was probably used I believed to reflect the racial diversity in Atlanta.  I have no concrete proof that these decisions were intended for the site but is my firm belief that this decisions were probably decided subconsciously.

In conclusion, the Atlanta Braves site is a clear reflection of the patriotism of this country as well as the diversity of the city of Atlanta.

http://atlanta.braves.mlb.com/index.jsp?c_id=atl