Phipps Plaza observation

Thursday 02/11/15

7:00 p.m.

• Entrance: Davio’s, Legoland, AMC
  • Around this time people mainly come to eat
    • There are many formal restaurants, and also a couple of fast food restaurants inside of the mall.
    • About 3 out of 10 people that come in use the valet parking service
    • People are mainly adults
    • Very few children
      • If children it is usually just 2 per couple
    • The races are mainly white and black people. Only about 1/4 of people are black, the main race is white
  • Starting to get full as night approaches
  • Mainly young people in their 20s
  • Most sit outside to enjoy the music played by a musician
  • Mainly go there to drink
  • Belk one of the main departments stores in Phipps plaza has a bigger parking lot; a lot of people mainly park there
  • People now are mainly going to restaurants and the movie theater
  • Not really cold so a lot of people are not wearing jackets
  • Not one person went into the Arhaus furniture store
  • People mainly had Nordstrom shopping bags
    • This is weird since Nordstrom is on the other side of the mall so there is another exit over there.

 

Friday 2/12/15

10:00 am

• I walked to the mall from the MARTA station
• People that ride the MARTA and get off at Lenox station go to Lenox mall
  • Mostly everyone going to Phipps Plaza is driving
  • Only about one person walked to Phipps Plaza
• The mall just opened so there are less people
• Now in front of Belk
• A lot of people enter through Belk because there is a big parking lot
• Belk is a big department store
  • Kind of like a macy’s
  • More people go because there are more sales then the entire mall
• Not really busy since it was morning and a Friday
• Mainly males or females going to buy Valentine’s day gifts