Alcohol and the sale of alcohol play a significant role at Krog Street Market. As soon as you walk into the market, there is immediately a bar where guests can sit down and drink. The market also smells like alcohol as soon as you walk into it. You must walk around, passing the different restaurants before the smell dissipates. Multiple restaurants are open, and their bar faces outwards so patrons can feel a part of the restaurant while also feeling part of the market as a whole. Alcohol at Krog Street Market is a big seller, but also promotes socialization amongst customers and visitors.