Xocolatl is a chocolate shop at Krog Street Market that participates in Fair Trade

Multiple shops at Krog Street Market participate in the global social movement known as “Fair Trade.” Fair Trade helps producers in developing countries make a living by having the consumer pay a higher price for the products. Many people in Atlanta and the United States support this movement. Therefore, by participating in it, the shops attract a more affluent and socially-conscious customer even though their goods may cost more money than a competitor.