Wabe vs NY Times: The Ad Wars 1


The brightly colored ads pictured above are purposely created to contrast in color with the black and white font of The New York Times’ website. The site’s ads urge readers to subscribe. Using consumer tracking technology, they have been able to tell that I am a student based on my internet history and have reccomended a student subscription.

Leave a Reply

Your email address will not be published. Required fields are marked *