This is one of Donald Trump’s tv campaign ads where he tries to use Hillary’s comments on his supporters as being “deplorable’s” against her.

One aspect about the ad I found interesting was that they used a female voice instead of male voice for the voice over. I believe they did this to provide an almost comforting tone. A woman is culturally associated with being more compassionate and caring than a male, so they used a woman’s voice to console his supporters in a way. It paints Hilary is a very monstrous light, so using the woman’s voice is kind of like saying, “come here, everything is gonna be ok, she is just a bad person” to all of his supporters. A male’s voice would not have accomplished the same goal because men are culturally supposed to not show as much emotion as woman, and suck up their feelings and just move on.

Another thing I noticed was they tried to include as many people as possible. While showing the speech in which Hilary made the comments, they showed the clip of her listing off all of the groups of people she called deplorable. In stead of leaving it unspecific as just “Trump Supporters” they choose to add in all of the groups she named in hopes of getting people to feel more passionately about it. They also kept repeating the word ‘you.’ They did this again to try and draw as many individuals in and make them feel like she was personally attacking them. One final time they attempted to appeal to everyone, they said, “hard working people like you.” Again they used the word ‘you,’ but they added in ‘hard working people.’ Basically every adult has some sort of job or work to provide for themselves and their families, so this was another attempt at trying to draw in everyone as possible to feel threatened by Hilary’s comments.