|Zoo Atlanta Website|
Zoo Atlanta Homepage: When I first open up the page, the first thing I notice is that the background is golden yellow. The majority of the page is filled with yellow, green, white, and brown. I also see a big panda, an owl, and a green snake at the top of the homepage, along with a hand-drawn picture of 2 beavers poking out of a hole at the bottom. At the top center of the page, there is a box labeled “News & Events” that displays a slide of pictures that reveal the different activities that are available at the zoo, and the pictures switch automatically. Below the picture slide, there are two boxes that are labeled “Headlines” and “Fun Facts”. The “Headlines” box has 3 topics that have a picture next to each link, while the “Fun Facts” box has a picture of a baby gorilla on the back of a big gorilla. This picture has a caption underneath that gives a fact about the animal in the picture. At the bottom of the page, there is another box that is labeled “Videos”. It is a video from YouTube of some lion cubs which can be watch directly from the this page.
Rates Page: Once I click on the tab “Visitor Info” then “Hours & Rates” in the drop-down menu, a page of the Zoo’s hours and ticket rates is shown. They give the time that it opens and closes and note a time for when they bring in the animals, close the food stands, and close the rides. Below “Zoo Hours,” “Zoo Rates” is posted, as they give an offer to save money when paying online versus at the gate. There are also different prices for different age ranges. Visitors who are 12 or older must pay the “Adult” price, children 3 through 11 pay the “Child” price, children 2 or under enter free, adults 65 or above have to pay the “Senior” price, college students get a discount using their IDs, and those in the military get free access. There is also a separate rate for those who have a membership at the zoo. At the bottom of the page, different prices for each ride are posted and the prices for each package of activities also vary.
Keeper Blogs: After clicking on “Animals & Plants” then “Keeper Blogs” at the top menu, links of different blogs are listed, showing Keeper Notes, Panda Updates, Pongo’s Primates, and Africa Ape Veterinary Outreach. Each link leads to a log of activities that are posted daily, thus adding more information on what is happening for both the people and the animals. Next to each link, there is a picture which represents the topic of each link of blogs. In the first picture, all of the people are white, the children in the second picture are white, and only 1 out of 5 people in the last picture is colored.
Discover & Learn> Education: On the page about education under the “Discover & Learn” tab, there are 4 different sections that are organized into categories of “Kids and Families,” “Schools and Groups,” “Adults,” and “Educator’s Lounge.” The first 3 categories have multiple links below the titles, which are the different subtitles of the activities that are available for the visitors of the zoo. The last category, “Educator’s Lounge,” has a single link that leads to a list of activities that are open for schools and its students. For each category, a picture is displayed above the titles of the sections, and a majority of the people in the pictures are white. Only 2 of the 17 people in the pictures are not white, as one is Black and the other is Asian.
Conservation Efforts Page: As most zoos promote the conservation of animals, Zoo Atlanta also invites people to participate in projects that help the wildlife. Its website under “Research & Conservation” has a link, “Conservation,” that opens up to a long list of the different projects offered on its website. The main categories of animals that the zoo promotes to save are mammals, birds, reptiles and amphibians, and other. Each category lists the different animals that may be endangered or need aid in order to survive and its conservation project. Under the list of projects, a map reveals all of Zoo Atlanta’s efforts to conserve wildlife around the world. At the very bottom of the webpage, 2 white males are standing next to each other and are smiling while one is holding an animal.
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