Walking inside Trader Joe’s at the Forum in Norcross, I heard the automatic slide doors swoosh open, and people were quickly shuffling to get out of each other’s way on that busy Sunday. The first thing I noticed was the picturesque design of a farm full of greens, blues, yellows, black, and reds on the wall across from the slide doors. The design seemed to be hand drawn and unprofessional, and may be suitable for a community with children. I could immediately smell the bittersweet aroma of coffee beans that filled the store, along with the scent of colorful flowers that were displayed to the left of the entrance. The grocery store sold both common and unfamiliar products, many if not most were packaged, and a majority were priced higher than a typical grocery store would.
In all, TJ’s is a grocery store built about 5-10 years ago with an abundance of fresh produce, packaged foods, frozen foods and more. It has developed into a chain grocery store that sells most products of its own brand and only few well known brands. The store also has an easy-access electronic wheelchair for those who are in need for one, which may create a community that seems to be welcoming for all abilities and ages of people. The small shopping carts also represent how considerate and kid-friendly the store seems to be. Also, TJ’s gender neutral bathrooms add to the welcoming feeling that it seems to give off, as individuals and families can probably go in the bathrooms easily without any judgments of who is what gender.
Trader Joe’s is, overall, a highly useful store for people of all ages, sizes, and abilities. It appears to be a family-friendly store and attracts those who like to walk around, need to do errands, are hungry, or just like to try unique grocery products. Although Trader Joe’s is a chain grocery store, it is a one of a kind store that has interesting artifacts and traditions.
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