This week I’m putting the finishing touches to the design of my case study. I have used the data collected through interviewing and surveying to create four personas of potential users for the task management application. 

Persona 1: 

Melanie is a 28-year-old PhD candidate who works as a Graduate Teaching Assistant during her studies in Biomedical Engineering. She is in charge of instruction for a first-year coding class and holds three sections. She also works part-time as a server at a restaurant in the heart of the city. Between her PhD courses, managing the coursework for her students, and balancing her server schedule, Melanie has a multitude of calendars to manage. She is an ideal candidate for a task management application that will seamlessly integrate tasks into a single interface while still allowing filters to view tasks related to a specific aspect of Melanie’s hectic schedule. 

Persona 2: 

Devon is a 19-year-old student studying History at a local university. Being a first-time student was challenging and in his freshman year, Devon’s grades suffered due to poor planning and task management. As a sophomore student Devon has made it his mission to keep current on his assignments and become a more organized student. Currently, he is using a planner to write down his tasks but wants something more modern that he can have access to at all times — whether he has a pen and his planner on him or not. 

Persona 3: 

Sasha is a 41-year-old mother of 4. After an 8-year hiatus, Sasha is returning to the corporate world and is anxious about keeping on top of things both at home and in the office. Balancing the kids school projects, recitals, sports engagements, on top of her own schedule is proving overwhelming even for super-mom Sarah. She is desperately in need of an application that will help her stay afloat and on top of her various high-priority items. 

Persona 4: 

Alek is a 24-year-old Data Analyst. He is just starting out in his field and wants to make sure to be an all-star employee at his high-paying start-up job. Alek also has a robust social life and is a part of the punk scene in his town and often attends various concerts, events and parties related to the scene. Alek would like a seamless way to keep track of social events to let his boss know when he will and won’t be available for late night working hours. 

It has become clear that my app will target users who have a variety of responsibilities and need a central place to monitor their engagements and assignments. The one thing I’m still struggling with is coming up with a really trendy app name…