南京药科大学2018暑期课程

Business Writing 商务英语写作

This course will introduce students to different genres of business writing, including but not limited to business memos, business letters, resumes, cover letters, reports, proposals, etc. At the same time, it will also teach students effective writing styles, persuasive writing, writing for the audience, writing within meaningful business contexts, writing for international audiences, etc. In teaching students how to write different types of business documents, this course will take into consideration Chinese students’ English proficiency levels and writing capacity and focus on improving students’ English writing while teaching them effective rhetorical skills. At the end of the course, students will be expected to write rather effective business documents in English and become cultural competent business writers.

Business Writing deals with various issues involved in the business writing practice, such as audience, purpose, form, genres, conventions, and strategies. Our focus will be on how to design business communication products so that they are effective solutions to real communication problems.

Business Writing has the following objectives:

• To foster a view of writing as situated action (people acting through writing within organizations)
• To foster educational practices that demand a consideration of ethics
• To create contexts for writing that are real and sophisticated (through the use of cases, real clients, and service learning with community organizations)
• To recognize that the use of computers is integral to how people write in the workplace and the types of documents they produce
• To advocate reader/user needs
• To create contexts for effective collaboration
• To teach visual and verbal argumentation
• To teach research practices
• To teach students to follow and adjust conventions of business writing

商务英语写作课程将教授三个方面的主要内容：

• 第一是指导学生学习写作各式英语商务文书，包括商务备忘录、商务信函、简历、求职信、商务报告、商务提案等。学生将通过分析实例及样文学习各种文书的写作格式、规范、正确有效的写作方式等。
• 第二是教授学生修辞知识及规则，即如何分析读者/客户的特点、客户的需求、商务文书的具体目的、商务交流中的各种具体情况，从而设计出最有效的商务文书。
• 第三，根据中国学生大部分英语水平相对有限或水平参差不齐的实际情况，着重练习英语写作句法、文风、遣词等等，以有效帮助他们英语商务文书的写作。

有一定英语基础的学生在修完本课程后，其商务英语写作应该有明显的进步，应能较自如的应对各种商务英语文书的写作设计。