ENGL 8115 Project

Overview
For this assignment, you will find an existing document of poor to mediocre quality and redesign it.

Your Tasks
You’re required to perform the following four tasks for this assignment:

1. Find an existing document of poor to mediocre quality.
This document can be of any kind: a flyer, a poster, a memo, a letter, a brochure, a web page, etc. Look for documents that have a balanced combination of text and graphics. Avoid those that have only graphics or only text. This document should be one-to-two pages. You could, of course, take one or two pages out of a longer document or a book, such as a technical manual, as long as that one or two pages form a relatively self-contained unit.

2. Redesign the document to make it effective.
Identify the weak aspects of visual design with the original document and redesign it to improve its effectiveness. Your redesign should include both content design and visual design, with a balanced focus.

For content design, consider the following:

• content selection: is the content appropriate for the audience and purposes? is it too brief or detailed? is it too technical? is anything left out?
• content organization: is the content organized logically? does the organization make sense?
• language use: is the language clear and easy to understand? is the tone appropriate and professional?

For visual design, consider all the four major aspects:

• use of graphics (are graphics well designed? are they meaningfully related to the text? are they effectively used? are they appropriate? are they of good quality?)
• page layout (are different elements on the page logically laid out? are text and graphics placed at appropriate positions considering their relationships? is there a good balance between white space and text? are different textual elements properly formatted for visual hierarchy? does the formatting, for example, indicate clearly the different levels of headings?)
• typography (is the typeface, font size, or style appropriate?)
• use of color (is the document too plain in color or too colorful? is the use of colors justified? does the color serve the content and the purpose of the document?)

What to Turn in
Please turn in the following:

1. Effective redesign, saved as “Redesign(YourLastName).”
2. Original document, saved as “Redesign(YourLastName)-original.doc.”

Email the above documents as attachments to me at bgu@gsu.edu.