English 3120 Assignment
Overview
This assignment requires you to analyze the design of focal point of three different websites and assess their effectiveness.
What Is a Focal Point?
The focal point is the most eye-catching element on a webpage. It’s the element that, upon opening the page, your eyes are automatically drawn to before you notice anything else. A focal point can be a prominent image, tagline, heading, or anything that claims most of the reader’s attention.
A good focal point should
- convey the most important message of the webpage
- be the most prominent visual element
- effectively bring out the theme of the webpage
Read “Creating Focal Points in Your Web Design” by William Craig to get a better idea about the role and design of focal points.
Step 1. Find three webpages and their focal points
You need to find three webpages, ideally the homepages of websites, and for their focal points. Some webpages may not have clear focal points, and some might have wrong focal points. These can all be the object of your analysis.
Step 2. Analyze the focal points
For each webpage’s focal point, analyze the following (make sure you include the url for each page and a screen capture of the page):
- What product, service, or company this website is promoting
- What audience the website is intended for
- What focal point you notice on the page
- In what way this focal point does or does not effectively convey the most important message of the page/site
Step 3. Organize your analysis
You’re free to decide how you want to organize your analysis. An easy way is to organize your analysis according to each webpage in terms of its
- Description of the product, service, or company
- Intended audiences and purposes
- The effectiveness of the design of the focal point
Step 4. Post your analysis
Post the analysis on the Focal Point Analysis page you already created.
Technicalities
Your analysis should be 500-1000 words.