• Linguistic: referes to the use of language, spoken and written
    • word choice
    • the delivery of spoken or written text
    • the organization of writing  or speech into phrases, sentences, paragraphs, etc.
    • the development and coherence of individual words and ideas
  • Visual: refers to the use of images and other characteristics that readers see.
    • color
    • layout
    • style
    • size
    • perspective
  • Aural Mode:  Focuses on sound
    • music
    • sound effects
    • ambient noise/sounds
    • silence
    • tone of voice in spoken language
    • volume of sound
    • emphasis on accent
  • Spatial Mode: Physical engagement (ux)
    • arrangement
    • organization
    • proximity between people or object
  • Gestural Mode: The way movement, such as body language can make meaning (face to face/face to screen)
    • facial expressions
    • hand gestures
    • body language
    • interaction between people
  • Medium: The way in which your media reaches an audience
  • Affordances: Different strength and weaknesses of media and modes
    • affordances depend on how the mode is used and in what context