I visited Dancing Goats Coffee Company which was located in Atlanta very near the Georgia Tech campus. They opened up in the restored Sears building. The company was founded in 1988 yet didn’t move to Atlanta until 1994. As soon as you enter the coffee shop, you can first see the emblem of their company all across various mediums like t-shirt merchandise and coffee cups to coffee drainers and makers. The main store front, though had lots of artifacts, was arranged to be very open, approachable, and cohesive. The overall color scheme of the coffee shop is easily identifiable with the main colors used in the shop being a bright orange, a cool teal, and the rest of the color was ranging from smooth grey to eggshell white. The singular usage of these colors makes the tone of the shop very cohesive and agreeable. There is no question to the tone or mood the shop hopes to set. And even though the outside room was arranged in a different manner, they still come together to create two distinct yet harmonious tone. The outside patio room was arranged more fluidly and organically and had the different color tone of warm reds and oranges while utilizing the natural texture of woods. Both rooms as well as the side sitting area of benches, still conveyed this familiar feeling making it easily maneuverable. The open space made you more open to move around and explore the different corners of the shop. And looking at the people in the coffee shop and the specific location of the coffee shop, you can see the main demographic is college students or young adults. This space was utilized as a safe and quiet place for people to get their work done in an appropriate space. And though the coffee shop doesn’t advertise to college students, you can see from the specific location and modern theme that the coffee shop naturally appeals to the nearby young adults. In the end, the whole coffee shop made me feel hip and modern. The colors made everything very agreeable and made the whole space genuine. Not only was the coffee great, but the environment they harbor was something ,as a college student, I flock towards.