Kyle Jasinski helps to provide clients at Zuma Technology, a company that specializes in effective branding, with revenue growth in productions. He wrote this blog post on the idea that businesses use color as a sense of persuasion to attract customers. He states that “the use of color can be used to enhance the a customer’s mood and actions.” He mentions that there is a theory on how color has a psychological influence on the mind. Larger companies tend to place attention to the effects of color more than smaller companies. These larger companies, such as McDonald’s believes that the colors leave certain impressions on the customer. The author then gives a brief description of how green, yellow, black, purple, red, and blue, have an influence on people. The author concludes with how effective color is in marketing and how it can really grab the attention of the consumers.

This blog post offers facts, but no references. He talks about the different colors and their influences, but he doesn’t tell how he knows. The author is writing in favor of my research by talking the influences of red and yellow. Red is said to give off a sense of urgency, youthfulness, and it encourages appetite. The article also states how fast food restaurants include this color “in hopes that customers will purchase more food and stay for shorter periods of time.” Yellow promotes positive energy and is “cheerful for adults”. The is intended to attract “impulsive buyers.” This is in connection to the color scheme of McDonald’s and why these colors may be used so often.