I started my internet stalking at three in the evening, I made sure to give myself tie to look over every aspect of this page. As usual, the company logo appears as the page loads up. You see the symbolic brown and yellow on their banner stretched across the home page. The first image to truly catch my eye was this picture of a plane’s engine. I believe that it was the right engine if I am not too sure. This plane’s engine could mean that UPS does not only work on the ground, but also delivers airmail. I believe it can also show that they are international which means that they have a big diversity group.
I continue to look around the home page and there is a tool bar on the left which basically goes over shipment, package tracking and pick-up. I love how you do not need to go through many pages just to track your package because you can simply just type in your tracking number in the box to your left. This would be great for seniors or an other person who may not be as tech savvy as some people. If you want to keep up with the latest new on UPS it is also right there on the front page. Some websites require you to do a bit of digging to find an article related to the company.
So, in order to find out more about the “isms” I had to do some searching because I did my annotated bibliographies on disabled people. I did not find any pictures of disabled people, but I did learn that they do work with disabled people. Only a certain type of disabled person, and they were the “Paralyzed Veterans of America”. This is most likely to make sure veterans can get a job, but can they keep one? Well the answer is yes. In a battle once again with the Americans with Disabilities Act, UPS was apparently firing people who have disabilities because of frequent necessary medical leaves. So, the ADA told UPS you cannot do this because this is a right for disabled humans to have their job in times of need. UPS lost that battle and had to pay up for their wrong doing, there were no further complaints from anyone about losing their job from leaving for medical purposes or any other purpose for a person who is considered disabled.
I looked about some more and noticed that UPS is doing very well with showing equality towards women and diversity. Majority of the photos promoted women in business attire or having some type of boss status. I really loved that and most of the women were women of color. You would expect a minority to be underrepresented, but the answer is no. You can find these pictures if you scroll down to the bottom of the page and see in black in on the bottom right “Industries” look underneath that and you will see retail, healthcare, high-tech, and you will find this information. You can also look at consumer services in the industries tab under so more and find a picture of two business women.
I was very shocked on how diverse the models were in the company photos. There were Asians, blacks, Hispanics, Indians, and whites. This is a very big move in just the consumer industry because you usually see just Caucasian people and this time you don’t. One thing that I did not particularly like was when I was about to finish up my observation, the page froze on me and I had to wait. Besides that, there was a short animated clip about UPs quick access points. The story was about a woman who worked far and could not pick up her packages. So, she had a UPS quick access point pick up her delivery and she would get it when she gets back. Out of all the things this person could have gotten mailed she was being shipped a pair of high heel shoes. Why did she have to be online shopping? She could have been mailed an exhaust pipe for her car, or office supplies. I just hope that this is not saying that women jut shop for high heel shoes on the internet, because heel hurt, no matter what brand they hurt after long use and are just cute for a short period of time. I actually prefer any shoe that does not have a skinny little heel on it.
My observation was done by 4:13 p.m. this includes me taking screenshots of the website. I see that there is more good than bad in the website. The diversity and equality was great. The only things that were lacking was more disabled people and stereotypes of women. This concluded my observation.