Blog #11: Personal Branding Situation and the way technology is continuously changing us

The workplace is changing every single year. But lets take a look at how the workplace was ten years ago…

We barely used technology (i.e. iphones, computers, ipads, powerpoints, prezis, webinars, emails) ten years ago. It was more face to face communication than ever. Take a look at the baby boomers compared to Generation X  (Ashe-Edmunds). Generation X takes more advantage in technology nowadays than the baby boomers. The reason? The world is changing, the workplace is changing fast everyday. Generation X grasps social media faster than baby boomers. For example, on you resume you could have social media skills listed as your top priority because your just that great at it. Furthermore, imagine the forty five year old you are completing against to gain that job. You realize that you must have more social media skills than “this guy” over there. You have the advantage in the company because you are up to date on tech “stuff”. But is this fair? I think not.

Forty five year olds should have the same chance as a graduate fresh out of college. I feel that employees should level the playing field for everyone, meaning, that social media should be taught upon on when hired. Not everyone has supreme social media skills, it is a taught skilled.

On the other hand, how is the workplace changing? Have we gotten lazy enough to rely on technology most of the time? In Sam Ashe-Edmunds article, he talks about how companies use telecommuting and technology use has affected people’s lives and will continue until we do not even have to attend work pretty soon. Telecommuting has a been a hot commodity for a while. We use it to work from home, or to attend meetings. Look at how technology has changed for employers. Not too long ago…we use to have blackberries. Remember those? Now, most companies have Iphones or Samsung phones for their employees because it provides more functionality than the blackberry did.

Group of business people walking towards cameracourtesy of:

So, how do employers view you based on how you dress? Many companies have different stand points on this. For example, Adult Swim require that you do not dress up everyday. You can wear casual clothes to work because you are expressing yourself, your everyday wear. Now, if you worked at a law company or a government building, then your clothes would be different. You would look much like the people above in the picture. But what else do you see in the picture? Are most of them attractive? The answer is yes because most employers view you based on looks. Its true folks. It is like a bad case of whos hot or not in high school. The more attractive someone is (especially woman) than the more likely that other clients will buy into that person and invest in the company. Not fair? I totally agree with you.

So, what else do you see in this picture?  You can respond in the comments below.


Ashe-Edmunds, Sam. “How has the workplace changed?” 21 Nov, 2014. Web. <>

2 thoughts on “Blog #11: Personal Branding Situation and the way technology is continuously changing us”

  1. Yes Mindy technology has affected us immensely and it is quite evident in the way we choose to interact with people, how available jobs are to a certain age group as opposed to another, etc. Unfortunately I doubt there is much a company can do when it is looking for a specific candidate with a set of skills unique to their company. Most companies would rather have one person who has a high skill to do the job than hire 5 people who they would need to spend money or manpower trying to train.

    Also, most workplaces have dress codes that are enforced and others would prefer you dress casually. For example, if you work as an investment banker, employers expect that you dress well consistently so that when you meet a potential client their assessment of you will be such that they feel comfortable with you.

  2. Branding yourself allows for a certain reliability and personal dependability. This helps you in the process of branding your company, because it allows you to think, “How do I want to market myself to the world?”. Whether you plan on interviewing for an entry level position on you are a corporate manager, your image and behavior says a great deal about you, and can influence your hireability.

    For example, if you come to an interview for IHG (InterContinental Hotels Group) dressed in leather pants, biker boots and a loud t-shirt that says ‘I love my Harley’, they will most likely not call you back. However, if you were to interview at a Harley Davidson motorbike lot, you would likely get the job. Branding yourself always depends on circumstances, but it has the ability to turn your life around and give you a chance to create an image and attitude that can take you to the top of the corporate ladder.

    My favorite film example of this is the 1988 film, “Working Girl”, starring a young Melanie Griffith as Tess McGill, a secretary who rebrands herself after finding out her boss (Sigourney Weaver) is going to pass Tess’s ideas off as her own. Working in tandem with Jack Trainer (Harrison Ford), who is unbeknownst to her, trying to end his relationship with her boss, Tess rises swiftly in the corporate world. In the end, after a few misunderstanding, laughs and evil bosses, Tess gets the job (and the guy).

    The film holds my point valid- branding yourself is the first step to success. Once you have your goals, attitudes and ideas set firmly, it provides a model for you to work off of to get your company going.

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