This was one of the most creative commercials I have seen in a long time. The risk of the production manager combined with the break of the third wall make this a great ad. Snickers shot the commercial live in order to fit the theme of the commercial itself. It is staged to appear as something that is staged. This type of inception is a brilliant way to make the audience have a dual appreciation for the artists and the art. The mood of the commercial is chaos, it appears as though everything is genuinely surprising to the actors, pretending as if they have stopped pretending. It it meant to confuse the viewer, and only reveal the true meaning at the end of the commercial.

This is one of the few commercials that I think was worth the high cost of the advertising space. It would be interesting to know if they saved money by doing the commercial live, rather than doing post-production and making it more tv ready. The brilliant part of this commercial is that it will not be used again because it loses relevance after the game. That makes the impact stronger on the viewer. It also makes the creator more bold.