Yesterday, I had my last conference with the internship coordinator to discuss the semester’s final stages of the internship. I have one week left for this internship and am excited about that. This semester went by really quickly. I have so many finals and presentations to submit by the end of the semester. This week, I am working on crafting media lists and revising press releases. Crafting media lists are documents where you will create and submit a pitch for the client you represent. In my final report, I may discuss the topic more, but you are simply presenting the product that wants to be sold or branded by different outlets. I think pitches are so versatile. Pitches can be created by emails, media lists, or submissions.

The two press releases that I will be working on will possibly be my last press releases for the semester. Press releases can be hard yet very easy. It is easy because once you know the targeted audience, the client’s backstory, and the actual product you will be able to write the document. I think what makes press releases hard is coming up with the flow of the writing. You don’t want it to be straight to the point or boring. I think that’s what a cold email is for. Press releases are supposed to be persuasive and engaging to be the product or present the client being represented in a positive light.