Questions:

• 1. What is the most important part of your daily morning routine?

 

• 2. What are some of the problems you’ve had involving this routine?

 

• 3. tell me about the last time you’ve encountered this problem?

 

• 4. Why was this problem hard?

 

• 5. What have you done to try to solve this problem?

 

• 6. What do you love and hate about the solutions you’ve tried?

 

Interviewee 2-5:

I. Interviewee 2: Maher Saadeh

• A. October 17th, 2021 @ 3:00 pm

• B. Interview Summary

• • 1. Emotion: Stressed and Infuriated

• • 2. Values: Spending too much unnecessary money is unsuitable

• • 3. The customer is trying to have a hot cup of coffee without spending unnecessary amount of money

• • 4. Current Solution: He is buying Starbucks every morning and currently has decreased the ordered size to lower the cost

• • 5. While decreasing the size, the amount of coffee is insufficient and causes Maher to buy more coffee throughout the day and ultimately spend the same amount

• • 6. Source of advice: Coworkers and family

• • 7. Mr. Saadeh is unhappy with how much he spends on coffee everyday and would like to save money so he can have up for his future

Analysis

1. Mr. Saadeh seems to get stressed everyday when he realizes how much he had spent on coffee. He purchases Starbucks everyday because he doesn’t have the time nor energy to make his own. He tried cutting up the cost by reducing order size but results in buying more coffee later on during the day. He would like a more convenient solution where he can get his coffee without spending too much and without making it himself

Reflection

• 1. Mr. Saadeh is trying to find a way to drink his daily cup of coffee without spending too much and without making it himself while savoring that delicious flavor.
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II. Interviewee 3: Dania Turki

• •  
  • • A. October 17th, 2021 @ 7:00 pm
•  
  • • B. Interview Summary
•  
  • • • 1. Emotion: Anxiety and Annoyance
•  
  • • • 2. Values: Getting a hot drink anytime and not wasting time
•  
  • • • 3. The customer is trying to get a hot cup of Latte or Chai
      •  
        Tea anytime of the day without leaving home
•  
  • • • 4. Current Solution: She orders delivery to her home
•  
  • • • 5. While ordering delivery offers different verity of drinks, but the drinks come colder than expected and the cost is unreasonably high for just one drink
•  
  • • • 6. Source of advice: Google search and family
•  
  • • • 7. Ms. Turki spends almost 20 hours a day working from home as a Graphic Designer

Analysis

• • 1. Ms. Turki seems wants to get her favorite hot drinks while at home without wasting any of valuable time she has. She is currently doing so by ordering delivery, but she is unhappy with the current solution since it costs too much and the drinks aren’t as hot as she wants them to be.

Reflection

• • 1. Ms. Turki is trying to find a way to get her different verity of hot drinks without spending too much and without wasting her precious time due to her busy days.
•  
  •  

II. Interviewee 4: Lana Asad

• •  
  • • A. October 21st, 2021 @ 3:00 pm
•  
  • • B. Interview Summary
•  
  • • • 1. Emotion: Fed up and Mad
•  
  • • • 2. Values: Getting hot drinks all the time for good health
•  
  • • • 3. Ms. Asad is trying to drink hot tea to maintain good health without spending too much time preparing the drink
•  
  • • • 4. Current Solution: She prepares her tea everyday on her own
•  
  • • • 5. She doesn’t want to make her own tea every single day because she’s busy
•  
  • • • 6. Source of advice: Friends and Family Members
•  
  • • • 7. Ms. Asad is a graduate student and doesn’t have time to make tea everyday

Analysis

• • 1. Ms. Asad seems to want to be able to drink her daily cup of hot tea, but without spending time everyday. She is currently making her own tea, but is fed up with the current situation and the idea that this will go on forever.

Reflection

• • 1. Ms. Asad is trying to find away to get her daily cup of hot tea without spending time to make her own every single day due to her busy schedule as a graduate student
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  •  

IV. Interviewee 5: Omar Husam

• •  
  • • A. October 22nd, 2021 @ 3:00 pm
•  
  • • B. Interview Summary
•  
  • • • 1. Emotion: Heavy and Upset
•  
  • • • 2. Values: Committment to work and school
•  
  • • • 3. Mr. Husam loves drinking coffee everyday and is trying to enjoy his drinks without wasting too much time and money
•  
  • • • 4. Current Solution: He buys coffee 3 times a day from stores
•  
  • • • 5. He doesn’t like that he’s spending too much money and time to acquire his coffee all the time
•  
  • • • 6. Source of advice: Friends and Family Members
•  
  • • • 7. Mr. Husam is a graduate student and a works as a Software Engineer at Microsoft from home, so he doesn’t have a lot of time to waste

Analysis

• • 1. Mr. Husam wants to be able to enjoy his multiple cups of hot coffee everyday, but doesn’t want to spend too much money and time. He is unhappy with his current situation and would like to decrease the amount of money and time spend to satisfy his cravings.

Reflection

• • 1. Mr. Husam is trying to find a way to acquire his hot coffee everyday, but feels like he’s spending too much of his valued time and money. He specially wants to save some of his precious time, since he is a busy professional and student
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  •