| Customers:
· Busy Professionals · Students · Mass Public |
||
| Offer:
A can with a twisting bottom that heats up drinks in only 2 minutes |
Revenue Model &Price:
· US $3.25 per can is paid by customers
· Retailers pay à US $2.00
|
Channels:
· Retailers such as Publix and Kroger · Website · Third-Party Sites like Amazon and eBay |
| Value Proposition:
How might we provide affordable hot drinks on the go, anytime and anywhere
|
Costs/Can:
· Manufacturing à US $0.15 · Supplies à US $0.32
|
Partners:
· Lotus and Godiva for a packaging deal
· Kroger or Publix for an exclusive retailer real |
| Teams & Resources: Farmer equity program, manufacturers, patents, suppliers | ||
