Interior Built Environment Description – Krog Street Market

Krog Street Market


This is an image in side of Krog Street Market which is located along the Beltline of Atlanta intersecting the trail at Edgewood Avenue in Inman Park and is home to many famous dining and retail shops within the complex. Krog Street Market which was created in the summer of 2014 has a unique atmosphere and a West Coast California feel to the environment. The Krog Street Market has a unique and very well crafted layout for the way shops and eateries are located throughout the complex. Before walking in to the main entrance, there is a separate brewery on the left and immediately when you walk in you are welcomed to an open space with a bar directly to the left and an open seating area to the right. As I observed more of this space I noticed that the environment consisted of a flat area with many shops set up to the left and right side of you, and the interior of the whole building is set up with an oval shaped approach. This particular space is quite distinctive because it has a variety of different environments all in one complex so that you can choose where you feel most comfortable. The space is open at first in the front area with a large spacious seating area but as you slowly enter deeper into the building the space is a bit crowded with tables between shops in the walkway area along with people which causes limited space between the shops making the environment feel a bit constrained. However, the layout of Krog Street Market is easy to navigate because there are no corners and it is not a closed area. The environment of Krog Street Market made me feel calm, sophisticated, and elegant for many reasons. The atmosphere has a calm feel to it because the colors present at the site were neutral and had an ecofriendly vibe to them. There were colors of light wood, white walls, and accents of gray and steel within the space because of the ceilings and chairs. The greenery dispersed throughout Krog Street Market within the flower shop and organic vegetable shop also added to the calm relaxing vibes of this space. The upscale majority white American cliental made this environment feel sophisticated and high class. Overall the Krog Street Market is a place for individual vendors to market their products and is also a hangout spot and a place to relax after work. Krog Street Market is well known in the Atlanta community and is not really advertised publically, however the site does target its intended users by the products these individual shops sell and the atmosphere the space releases. Krog Street Market is definitely a space that all should visit and spend some time at, it’s really a great spot to experience a different side of the Atlanta community!

Built Enviornment Description Interior Digital Record 5 – French Market Flowers

flower shop

While wandering through all that Krog Street Market has to offer, it is suddenly obvious that Krog Street is not known solely for the beer and well crafted, unique eateries, they are also known for their famous horticultural market located to the middle right hand side of the building called French Market Flowers. They offer various selections of flowers from “farmer florists” in the U.S. particularly in California that promote smaller carbon footprints, fair labor, and careful growing practices. This market is an Eco friendly spot that adds a pop of color to the Krog Street Market atmosphere.

Built Environment Description Interior Digital Record 4 – Krog Street Market SIgn

Krog Market SIgn

This image taken inside of the Krog Street Market captures the back sitting area of the building. If sitting in a crowded area with much noise and bright lighting ins’t for you, Krog Street Market has a designated seating area in the back with chairs and tables for customers and individuals simply visiting to rest in. Overlooking this space is a beautifully painted wall with the words “Krog St Market” on it accented with hanging lights to give this space a calm but still elegant atmosphere.

Built Enviornment Description Interior Digital Record 3 – Jeni’s Ice Cream

Jeni's Ice Cream

The famous and well known ice cream spot of Atlanta called Jeni’s Ice Cream is one of many small market shops located inside of Krog Street Market. Jeni’s Ice Cream is an all time favorite by many regulars and visitors to the area. They are known for making ice cream with all organic ingredients only and with no preservatives. Jeni’s Ice Cream located in the right back hand corner of Krog Street Market is a delight that all visitors must come and try!

Built Enviornment Description Interior Digital Record 2 – Hop City Bar

Hop City Bar

Upon walking into the Krog Street Market located immediately to the left is the Hop City Bar. Hop City Craft Beer and Wine is a large part of the Atlanta community and has one of the largest beer selections in the country and a very healthy wine selection as well. The Hop City bar is one of the main focuses inside Krog Street Market and what many customers come here for. There are many seating areas located around the out skirts of the bar which attract customers to sit back, lounge, and relax.

Built Environment Description Interior Digital Record 1 – Krog Street Market Entrance Sign

Krog Street Market Entrance Sign

As soon as you turn onto Krog Street immediately to your left at the top of the street is Krog Street Market. This image is one side of the Krog Street Market that faces towards the customer parking lot which is valet optional. This image represents the official signage to the entrance of Krog Street Market and helps visitors locate the official entrance point of the building because of its many areas of entrances dispersed throughout the entire building.