Know thy audience – What it means to speak at a TEDx event
Over the course of the summer I had the great pleasure of speaking at a local TEDx conference in Vicenza, Italy. The theme of the conference was “Planting the Seeds” and the day consisted of 16 talks by speakers from various disciplines including agriculture, architecture, design, education, history, science, and technology. It was a truly marvelous event. It took place in the oldest, still standing roofed Renaissance theater, the Teatro Olimpico. The event was not only available as a live-stream online, but the team of organizers also set up an additional live-streaming location not far away from the theater. In my talk, I focused a lot on the research I am currently doing for my dissertation, in which I look at emerging practices of civic engagement on social media platforms like Facebook and Twitter. In particular, I related the use of social media during the large scale protest events around the turn of the decade such as Occupy Wall Street or the Arab Spring to anti-corporate discourses that have been popping up frequently on Twitter over the course of the last couple of years. I am very happy about the talk I have given. However, developing that talk was easier said than done, and it really reminds me of the importance of audience awareness which I frequently emphasize to my students who have taken the classes I teach at Georgia State. The first thing to note is that a TEDx conference, despite featuring academic researchers as speakers, doesn’t really compare to … Continue reading