Information Design or Visualizing Information
Often we present statistical data not as exclusively the numbers themselves, but as a visualization of those numbers—as charts or graphs or tables or even pictures—giving the reader or viewer a better way to understand the meaning or impact of the information. The goal in visualization of data is clarity of meaning, though it takes awareness and care not to distort or obscure the information. Of course, as viewers and users of graphical representations, we also need to curb our natural impulse to find charts, graphs, and elaborate visualizations to be convincing just because of their form. But, regardless of the potential drawbacks, visualizations can be excellent communication tools, and there are many great examples; here I share two from the nineteenth century that can still inform us today and give us ideas for our new digital tools. One famous 19th century example is the map John Snow created to show the pattern of deaths in a London cholera epidemic. He discovered that largest number of deaths were of people drinking from a certain well on Broad Street and correctly confirmed that the disease was spread through water. For more information about the cholera outbreak and Snow’s work see the article where I got the above information. Here’s his map, the visualization of the complicated problem he was trying to solve. “Snow-cholera-map-1” by John Snow. Published by C.F. Cheffins, Lith, Southhampton Buildings, London, England, 1854 in Snow, John. On the Mode of Communication of Cholera, 2nd Ed, John Churchill, New … Continue reading