Delta Airlines’ Website Just as Enjoyable as Their Flights

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Pictured above is the Homepage. The layout is set up to where the main thing they would like visitor’s attention set to, is the booking a trip search engine. The colors also help portray this message because the background image is set with darker tones and the search engine is a cool bright grey. The contrast really helps visitors focus on the “Book A Trip” tab, which is also promoted by it’s placement in the center of the screen.

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The first page visitors see on the website is a woman who seems to be racially ambiguous. Because the image is of just one customer it is important the customer be multiracial in order to show the company caters to more than just one group of people. The customer is also drinking Starbucks coffee, showing that the company works closely with one of the largest brands, which makes the company seem more well known and successful, in turn drawing in more customers.

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This is the “Book A Trip” tab. From first glance it appears to be confusing and very advanced, making it hard to understand for the average user. But in reality it asks you the basics of the trip you are planning and finds the easiest or most relevant options to what customers are looking for.

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From this menu option bar depicts, we can easily see that Delta Airlines is interested in their customers from planning the trip, all the way until they leave the plan on their departing flight. They offer options front and center to access what probably are the most needed features of the site including: managing existing trips, booking a flight or vacation,arrivals and departures of the plane, and check in information.

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At the bottom of the home screen, it is clear that Delta is preoccupied with making sure the flight goes smoothly for everyone. They have links with clear titles to show they offer support and services for the minorities of the traveling world such as Disabled passengers, and passengers in large groups, with pets, children or infants.

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The homepage may seem as if it stops scrolling after the footer bar with the Disability tab, but for curious visitors who want to see more, they can keep scrolling to see fare sales. Delta has depicted 3 of their premier flight options. These flight options include flights to Europe, Latin America and Asia Pacific. This diverse list of areas persuades visitors that Delta is an inclusive company and services every part of the world.


After our studies of the built environment this semester, I have become more aware of how things are meant to subtly shape our views without boing conscious of the transition. Analysis of the Delta Airlines website ( has led me to believe that they company wants the site visitors to realize they are an all inclusive company be it flight destinations, diversity of the passengers, or special accommodations and they want each flight experience to go as smoothly as possible. Delta Airlines’ homepage is a cool blue color and it is welcoming to the eyes. Front and center is the “Book A Flight” tab, aimed at making your search experience easier. It offers various options and even goes finds car rentals and hotel stays from cross listed companies. The color of the tab is an off-white, which makes one focus all attention to it because the backdrop is a dark color. The background image is of a racially ambiguous woman on board a flight, with a starbucks coffee in her hand. This appears to show off the company as being open to all ethnicities and the Starbucks coffee goes to show that they work closely with some of the most prominent names in other industries which further showcases the prowess and success of Delta Airlines. The flight company also has many features on the site which show that they have everything one could need in terms of traveling. They offer special accomadtions for disabled passengers, families with children or pets, children flying alone and even discounted prices for groups of 10 people or more. Finally, Delta works to show flyers that they are an inclusive company through their photos of racially ambiguous models and fare sales for every inhabited continent. This goes to show their guest that Delta is all one would need when booking a vacation experience from start to finish.

Georgia Dome’s Roof: Tired but True


The Georgia Dome is covered by fabric sheets connected and supported by aluminum cables. Because the roof is over 20 years old, the costs for maintenance to the roof due to old age and withstanding Georgia’s sometimes turbulent weather, a new stadium will be built. The Mercedes-Benz Stadium will be covered by a similar roof except it will be retractable as to allow for hosting a wide array of events year-round.

Georgia Dome’s Sound System, A Costworthy Experience

This sound clip showcases the sound system used at the Georgia Dome. The Georgia Dome in 2010 replaced the sound system the building was originally equipped with in 1992. This portion of renovation cost over $3 million to complete. The $3 million covered installation costs, and the costs of the 100+ speakers and amplifiers which were put into place.

Creating Raving Fans: Georgia Dome’s Employees

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At the Georgia Dome the event staff are a hard working team of over 2,000, working to provide a great experience to the patrons. The employees work and take care of things such as crowd management, ticket taking, showing guests to their seats, event security, traffic control, and consulting. Employees are paid $7.50 an hour with no benefits and do not make enough to live off of the infrequent paychecks.

Taylor Swift Brings Down the Dome Without Bulldozers

IMG_1567Taylor Swift, known for her transition from country music’s princess to one of the most powerful females in pop music sold out the Georgia Dome for her Atlanta show during the North American Leg of tour. Over 56,000 tickets were sold to a diverse crowd of different ages and races. To create a floor to seat so many people the Dome covers the field with plastic tarp and then lay down over 6,000 ply wood sheets. The stage and seating are then placed above it.

From a Grassy Field to a Pit of Dirt: Monster Jam 2016 at the GA Dome

This picture was photographed at the Georgia Dome on March 5, 2016. The picture depicts what is known as the “Pit Party” where event goers at Monster Jam can go into the pit and view and interact with the Monster Trucks and drivers before the show. The photo was taken from the club level section of the IMG_1574Georgia Dome. This section is known for the “Club/Mezz Split” which splits patrons with club level tickets from patrons with Mezzanine seating. The Mezzanine patrons pay less than club ticket patrons who have access to eateries that the Mezzanine patrons cannot purchase from due to the fact that they cannot be let into the Verizon Wireless club. From the Verizon Wireless club, the executive suites can be accessed and patrons can also purchase exclusive food and souvenirs.

Atlanta Beltline: Digital Artifact 5

IMG_0267This picture is of two graffiti Gay Pride flags in the equal sign form and under it the markings read “Trans is Beautiful”. This is an accurate representation of Atlanta because it is known as the “gay capital of the south” and also hosts the third largest gay population in the United States. This is important that it is tagged at the Atlanta Beltline because the Beltline supports expressing oneself through art.

Atlanta Beltline: Digital Artifact 4

IMG_0307This picture of railroad tracks can be found at the Eastside Trail. It is important because the Atlanta Beltline is meant to cover the 27 miles of railroad tracks that are no longer in use. Currently only a few miles of the tracks have been covered in three different sections of the Beltline. The city of Atlanta plans on increasing the amount of trail when they secure more funding be it private, federal or local funding.

Atlanta Beltline: Digital Artifact 3


This sound file was recorded at the Historic Fourth Ward Skate Park. It is located off of the Eastside Trail and is frequented by skaters of all ages and offers something for everyone at each skill level. The park was partially funded by professional skateboarder Tony Hawk and opened in early 2011.

Atlanta Beltline: Digital Artifact 2


Depicted here is the Ponce City Market. Prior to being the Ponce City Market it stood as a Sears, Roebuck & Company and after that served as Atlanta’s City Hall. In 2012 it was purchased and leased out in increments to businesses and rented out to tenants. The building now hosts 20+ eateries, apartments, a parking garage, and will soon be the home to a few new offices.