While my Mother was scrolling through Facebook she came across this profound anti-smoking advertisement. She loved the art and felt the need to share it with me. Upon examining the ad I realized how the illustrator used the powerful image of a decaying body in order to appeal to the audience’s ethos. Additionally, the advertisement uses a black and white color scheme. This use of parallelism incites the viewer to make other parallel connections. Personally I felt that the illustrator was trying to elude to life and death.
