Author Archives: mbergmark1

Medical University of South Carolina

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History

The Medical University of South Carolina was founded in 1824 and is located in Charleston South Carolina. MUSC trains about 3000 students a year and trains about 850 residents and fellows at different colleges. MUSC trains students in Dental Medicine, Graduate Studies, Health Professions, Medicine, Nursing, and Pharmacy. (MUSC “The Medical University of South Carolina” 

Summary

The Medical University of South Carolina also referred to as MUSC is looking for dedicated students who are “compassionate, competent health care providers”  (MUSC “The Medical University of South Carolina”). MUSC trains students in Dental Medicine, Graduate Studies, Health Professions, Medicine, Nursing, and Pharmacy. MUSC is a proud school as it is an old institution, being founded in 1824. They highlight women’s history month currently on their website and are marketing themselves as inclusive and diverse in multiple places on their website. They have tabs to highlight their accessibility, LGBTQ support, Black History month, Equal Employment, and much more on their website indicating that they are marketing themselves to a wide range of future medical students with all types of backgrounds. 

 

Analysis

Going more in-depth on the pages of the MUSC website it starts to become clear what type of APATSARC strategy they are using. When looking closer at the College of Medicine page we can see that MUSC is very aware of the audience that will most often be visiting this page. This page in particular portrays quotes from previous students giving prospective students an idea of their future experience. “Once you’re a student here, you get to be a part of a whole new family – one that not only wants you to succeed but also equips you with the tools necessary to do so.” Stephen Patrick, MUSC Class of 2020, a urology resident at MUSC. (MUSC “College of Medicine”). This is one of the quotes portrayed on the website. It is a positive quote that draws future students in with the promise of a positive experience during their time at MUSC if they choose to attend this school.

 From this page, it is easy to click through the pages to find the exact path you are interested in. Lower down on the same page there are numbers and statistics displayed largely across the screen showing how many students have graduated from different programs, match rates, and diversity rates. This is an indication of audience awareness. The writers of the page are aware that these numbers will draw the audience in prompting them to look further on the website to learn more about the statistics regarding their specific major.

Another thing that is prominent on the website is the use of short paragraphs and keywords to draw the audience in. This shows that the writers know that it will most likely be students who are looking at many school websites at once who will be visiting the page. Instead of focusing on long in-depth paragraphs about each subject, the writers have decided that the better approach is to write short informative paragraphs and fill the page out with statistics pictures, and tabs that can lead readers to additional information about smaller more specific subjects. 

 

 

Looking at the homepage of MUSC we can see them imagining their ideal readers by displaying their featured news, quick links and other things such as the college’s history. The writers of the website are anticipating that their ideal readers will find interest in the topics displayed on the homepage, leading them to click their way to the subjects and articles that interest them the most. After clicking the Innovations tab on the homepage and navigating to the “Education Innovation” page there are more quick links to draw audiences further into the website and explore the plethora of information. On this page readers can additionally find an insert of text labeled “Tech Innovation”. This text talks about the Metaverse and the future of education. One example the text puts forth is that with the development of technology, future surgeons could possibly have the opportunity to practice hundreds of times before ever coming into contact with real-life patients. (MUSC “Education Innovation”). This indicates the kind of student the writers are aiming to draw in. Students with a bright outlook on the technological future, are students who are willing to adapt to the times of the future and who will be curious to develop their ways of learning. Students who have a curious learning style and are willing to take on new challenges and experiences. This theme is carried throughout the website both with the layout and with the articles and inserts posted on the website. It is clear to the reader that applying to and attending MUSC is no easy task but it will instead be an exciting time in a student’s life where they will be presented with many different challenges and tasks to help them grow as people and students leading them to their desired goal in life of becoming a contributing member of the healthcare field. 

Response 

Personally, I would attend The Medical University of South Carolina. I like the overall message that the school is putting out and I like the vibe that I get from the school. It is in a different state so a downside would be the location because it would be far from my family and support system. However, when it comes to something as rigorous as medicine I think it is very important to find a school that is a good fit for you and it needs to be in a place where you feel like you can thrive. However, from my interpretation of the website and the stats posted, I think this is a very competitive school to get in too. But if I was seriously considering a career in medicine I would apply to this school because I think they would provide me with an excellent education and give me the opportunities that I need to succeed in my field. 

 

Works Cited 

Medical University of South Carolina. “We are changing what’s possible”  171 Ashley Avenue, Charleston, SC 29425. 

https://web.musc.edu/ 

Medical University of South Carolina. “Cultivating a Culture of Innovation” 171 Ashley Avenue, Charleston, SC 29425

https://web.musc.edu/innovation 

Medical University of South Carolina. “The College of Medicine at MUCS” 171 Ashley Avenue, Charleston, SC 29425

https://medicine.musc.edu/

Academic Profile: Trinh Bui

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  Academic Profile of Trinh Bui 

Trinh Bui is 18 years old and is in the second semester of her first year at Perimeter College. She was born in the USA but her parents are from Vietnam. Her overall academic self is confident and intelligent as she has put her studies first throughout her life. We are going to take a look at how her academic self has grown and developed through Trinh’s education and life experiences. Trinh’s academic self has been shaped by many things in her life, starting when she was young. She has always felt a great deal of pressure from her parents and environment to study hard and put her academic goals first. Her parents are quite traditional and they wanted her to go to medical school, but instead, she took inspiration from her uncles and decided that she wanted to pursue computer science or software engineering.

Thrin attended Catholic school from pre-k throughout high school. This also had a big impact on her academic self as she was taught from a young age to have a differing set of morals and values compared to children attending different schools like public schools for example. At this Catholic school students wore uniforms and said prayers. Thrin said this helped her in some ways because she did not have to worry about the daily struggle of finding an outfit but she disliked it in a way because students were not able to express their personality and individuality in the same way because of the enforced uniforms and strict dress code. Overall Thrin enjoyed her time at Catholic school. She was involved in many sports during her time there, these include volleyball, soccer, and tennis. Volleyball was her main and favorite sport. Because she played so many different sports they ended up having a big impact on her academics self. This was because they taught her the precious skill of time management. Thrin had practices almost every day and during this time she also had events such as games and matches on many of her weekends. This forced her to develop good schedules to balance all the things she had going on in order not to fall behind in her studies. During later years Trinh has been very happy that she was able to develop a sense of self-control and consistency so early on in her life because she found it very useful during her college career.

As mentioned before Trinh is in her first year at Perimeter College and has enjoyed her classes for the most part. Trinh explained to us how she considers herself lucky to avoid COVID during college because if she had needed to take classes virtually she might have delayed college for a semester or a year due to the situation COVID was causing. Hearing Trinh talking about this issue reminded me of one of the readings that we did during the first week by Melissa Azaric in the article COVID-Era College: Are students Satisfied? In this article, the author talks about how students often dread having to take classes online and feel like they are missing out on the college experience but also feel like their learning is suffering because of how covid affected their college experience. Students who had to take college courses during COVID did not get the chance to develop relationships and understandings with their professors. At the same time many professors, according to this article, felt like they were not able to do enough for their students. Vice President for Enrollment Audrey Smith said  “Because there was so much activity in terms of the change in[residential] status, staff were behind,”. This was said in response to teachers being moved around, and administration and such being confused which led to people not being able to rely on staff to relay information, and often students and parents could not even get a hold of staff reliably. Trinh feels lucky that she was able to avoid all the stress that covid caused college students and is happy that she chose a school where students can take in-person classes. 

  One of Trinh’s future goals is to transfer to Georgia Tech after finishing two years at Perimeter. After that, she wants to pursue a bachelor’s or possibly a master’s in Computer Science or Software engineering. Besides her uncles inspiring her to follow this future career path, Thrin had a teacher in high school who taught computer science, and he helped her a lot. She refers to him as one of her mentors and inspirations because he was able to show her the joy and interesting parts of computer science and that prompted her to want to learn more and pursue it in her future. Many students can probably attest to how having a good or bad mentor, coach or teacher can completely influence how you view a certain subject or activity. Luckily for Thrin, her teacher inspired her to work hard and learn more about her subjects of interest. She has a deep interest and enjoyment for what she is studying and is a great example for college students around the world to take a look at their lives and ask themselves if they truly are inspired by what they are studying because if you are your academic self will truly thrive.