Summary
University of Califonia, San Diego was Founded in 1960 and enrolled its first undergraduates in 1964. Nevertheless, the campus can trace its origins as far back as the late 1800s. UCSD is a public university that offers everyone opportunities and concentrates on its students, research, and service missions. One of the top fifteen research universities in the world, it fosters a culture of collaboration that leads to advancements in society and economic effects. The ideal student should want to represent substantial academic achievement and be able to explore the world with a fresh perspective. The college’s website uses Purpose and Imagining Ideal Readers as rhetorical strategies.
Analysis
UC San Diego attracts their ideal students by making their purpose transparent and imagining what type of readers would reach its website. UCSD’s goal is to transform California and build a multicultural, global society via public service, knowledge creation, and dissemination. The first thing the audience sees when they enter the website is a banner that says “We merge disciplines and surpass expectations, empowering students to think creatively across boundaries, resulting in unimagined discoveries.”(UCSD 1). UCSD’s goal with this statement is to convince the audience that anyone can go beyond their limits, and by combining disciplines, anyone can surpass expectations. UCSD wants students that are curious and willing to make a change in this world. They are not afraid to take a chance on an unlikely idea because to them any idea counts.
“College is more than studying”(UCSD 1). This statement can be found on UCSD’s Students Life page. This shows the readers that there is more to do at the campus besides innovating and researching. “Life at UC San Diego is about activating your passions.” (UCSD 1). They want their students to have fun, stay active, gain skills, and make friends through extracurricular activities and events. UCSD’s mission is to Consistently work to build an inclusive community that fosters welfare and success and engages students with the desire and abilities to make a significant difference in the world, through programs, campus collaborations, and placemaking. UCSD makes a living on campus as comfortable as possible. They want to draw readers who are interested in larger campuses, more entertainment, and more experiences. A typical day in a student’s life would be: Roll out of bed. Walk to class. Lunch with friends. Quick nap. Afternoon lecture. Sunset surfing at the beach. Study session with suitemates. Movie night in the lounge. “A place of belonging”(UCSD 1). UCSD is also diverse in terms of culture and they have a proactive approach to creating a friendly environment for everyone.