The political ad above was created with the intent to slander both Mr. and Mrs. Clinton. The ad focuses on the “deals” the two made while in office, an area where Trump prides himself in, never forgetting to mention this book “The Art of the Deal.” The ad wants to showcase the abilities of Mr. Trump on creating deals, as such, they criticize and bash on the trade agreements the Clintons foresaw. The ad puts its sight on the working class, explicitly mentioned, the middle class, and how the deals created by the Clinton administration took away jobs and left the working sector in shambles.
The ad targets a very particular demographic; working class whites who lost their jobs. The ad is presented in a way that makes Mr. Trump out to be a savior, or the would-be savior, of the working sector as it attempts to give Mr. Trump the credentials for doing so, playing off his billionaire status. The ad is highly perspective as it singles out specific areas, such as abandoned factories, to illustrate the “dire straits” the U.S. faces due to bad decisions on deal making. The ad, because its prime target is the white working class, appeals to their sense of pathos as it shows a white man walking down a desolate road of what seems to be an abandoned factory.
After the illustration of how the U.S. “is” regarding job outlook, the ad switches to more upbeat feel as it introduces Mr. Trump and his ability to fix everything shown before. Ending with Mr. Trump shaking hands with the average worker, which, to point out, is a female; which I believe the ad did purposefully in an effort to appeal to working-class women as well as men. Ending with his signature slogan “Make American Great Again,” the ad wraps up the message while alluding to, yet again, Mr. Trumps ability to fix what appears to be a broken sector.