As seen on the East-West Blue line…ad on MARTA

I make America great? Me? Awwww shucks. Thanks, uh, Margaret Wang & Associates LLC. So nice of  you to say so.

Wait.

She’s not talking to me. Or about me. Oh yeah…

Describe the rhetorical situation of this advertisement? What about its central slogan leans on kairos (context, place, time, occasion) in order to resonate meaningfully with its audience?