Rhetoric on the MARTA

As seen on the East-West Blue line...ad on MARTA

As seen on the East-West Blue line…ad on MARTA

I make America great? Me? Awwww shucks. Thanks, uh, Margaret Wang & Associates LLC. So nice of  you to say so.

Wait.

She’s not talking to me. Or about me. Oh yeah…

Describe the rhetorical situation of this advertisement? What about its central slogan leans on kairos (context, place, time, occasion) in order to resonate meaningfully with its audience?

Door of House in Decatur Neighborhood

A main entryway door for a bungalow house in the neighborhood of Decatur, east of Atlanta.

A main entryway door for a bungalow house in the neighborhood of Decatur, east of Atlanta.

This image was collected with permission of the homeowner. The home is a “renovated bungalow.” It was renovated in 2010, according to the owner, who purchased the home in 2012. The renovation added nearly 300 square feet to the original house, though it still looks rather small compared to the other homes in the neighborhood, the new ones of which are all two-story at least.