Oct. 16,2021 / 4:30pm / Phone
Interview Questions
- What are your feelings towards remodeling projects?
- What is the hardest thing about planning and envisioning a remodel?
- Why was this hard?
- What if anything have you done to overcome this problem?
Responses / Notes
What are your feelings towards remodeling projects?
- Prefer remodel, Love it because it is a challenge
- Need to think about the problem, get engineers involved
- Finished, master bath and realized the floor system did not support the work load
- Need to decide which battles to pick and which items not to do
What is the hardest thing about planning and envisioning a remodel?
- Seeing it (remodel) was the biggest problem
- Everything was raw until the end
Why was this hard?
- Sees self as a creative
- Enjoys reconfiguring wall
- Sketch on notepad
- Architect would charge $1,200 -$1,500 to draw it in AutoCAD
- Have a unique relationship with Architect, they basically digitize what I want
- Liked maximizing the space
- Needed to see kitchen within 2-3 steps of the front door
- Kitchen creates excitement
- Black is in
- Backsplash is touchy (subjective) area
What if anything have you done to overcome this problem?
- Went to Pinterest for inspiration
- Found White shaker cabinets and gray countertop to be very neutral
- Investor/Customer Amy
- Referred her to him because of his expertise and design suggestions. He has about 70 cumulative years of tile experience
- Look up homes that sold in the last month on Zillow
- What was in the kitchen, bath, etc.
- Worked at a firm with designers
- Sent him 30-40 slide deck with finishes
- Where is the burden (homeowner, designer, contractor)?
- Have drop dead dates for all finishes to be selected, ensured project move according to plan
- Know what works through trial and error. Since he works on his own projects then sells them he has liberty to pick whatever he wants
- Majority are comfortable in neutral trends.
Summary
- Emotions: Enjoyable challenge
- Values: Modern, Clean, Current Trend
- What is the user trying to do: Remodel home for resale or direct client
- Current solutions: Pinterest for inspirations, research Zillow for recently sold homes, Let homeowner provide the finishes
- Deficiencies of current solutions: Will the selection sell, Lots of customization options, Customer unsure/cannot articulate what they want
- Typical source of advice/knowledge: Zillow, Pinterest, Designers, Trades (tiler, painter, etc.)
- Other pertinent information: Impromptu changes delay the project timeline, incur additional cost