VUCA at a Delivery Company

VUCA may sound like an ambiguous corporate word, like synergy or circling back, but it applies to all our lives in various circumstances. VUCA means volatility, uncertainty, complexity, and ambiguity. I think we’ve all worked in volatile workplaces and had a lot of uncertainty when starting a new job. I know I certainly have.

I used to work at a delivery company on the customer service team, but I mainly worked directly with the delivery drivers. When I was trained for the job, I thought it would just be watching dots moving on a map and checking in with slow drivers. In actuality, I was talking to people 8-10 hours a day, acting as their coach, life mentor, therapist, and motivator. My team grew and I eventually became a team lead, meaning not only was a helping those out on the roads, but I was also helping my coworkers day to day.

The job was incredibly complex most days, from figuring out what that one driver was doing in the middle of a lake, to creating a schedule each day for a team of 15 support staff that ensured all markets were covered and no one had too much on their plates. On the days when the internet went out or our phone system stopped working, I had to coordinate with my managers to get everyone home while still ensuring the delivery drivers had no interruptions in service. Hectic does not even begin to describe those days.

In short, whether you sit behind a computer all day or are fighting fires, VUCA comes into play with our decision making and problem-solving skills. We must learn to think on our feet, making up contingency plans, and keep the business running all with a smile on our faces.

Decision Making in High Risk Situations

Agility is the ability to think and act quickly, and no one needs to think and act quicker than first responders. Constantly on their toes and responding to stimuli and commands in the moment, police, EMT, and firefighters are at the forefront of dangerous situations, and these situations give us our maxed out definition of VUCA, or volatility, uncertainty, complexity, and ambiguity. 

Members of these organizations work in highly dangerous, time-sensitive, and ambiguous situations where other lives depend on their quick thinking. Leadership must be able to rapidly observe, analyze, and react to their surroundings and ensure their members can do the same. Previous research in the leadership decision process has focused on roles that were in a more stable environment, but two researchers at the University of North Carolina conducted a study on firefighters to observe how their leadership kept members safe and alive in the face of danger.

Firefighting leaders need to navigate complex situations, and the study identified multiple key themes these leaders used:

  • Direction Setting: Effective leaders provide clear guidance and direction, even in the midst of chaos. They help their teams focus on the mission and make crucial decisions.
  • Knowledge: Leaders possess in-depth knowledge of their domain and the situation. This knowledge empowers them to make informed choices, increasing the chances of a successful outcome.
  • Talk: Communication is the lifeblood of any team. In rapidly changing, dangerous conditions, effective dialogue among team members is crucial. It ensures that everyone is on the same page and working toward a common goal.
  • Role Acting and Modeling: Leaders and team members must fulfill their roles effectively. Leaders often serve as role models, setting an example for their team members and demonstrating the desired behaviors.
  • Trust: Trust among team members and between leaders and followers is paramount. This key theme fosters effective collaboration and decision-making in high-pressure situations.
  • Situational Awareness: Leaders must maintain a keen awareness of the evolving situation. This awareness allows them to adapt their strategies and actions in response to the changing environment.
  • Agility: Adaptability is a critical trait in high-reliability contexts. Leaders must be quick to pivot and change course when necessary.

Further abstraction of the data revealed three higher-order categories that capture the essence of leadership in dangerous contexts:

  • Framing: Leaders and team members collectively frame the situation and its challenges. This collaborative effort helps create a shared understanding of the context, allowing for more effective decision-making.
  • Heedful Interrelating: Effective leaders and followers engage in heedful interrelating. This involves paying close attention to each other’s actions and sharing vital information. It enhances situational awareness and coordination, even in the face of danger.
  • Adjusting: Constant adaptation is a hallmark of leadership in high-reliability contexts. Leaders and their teams continuously adjust their strategies and actions in response to the evolving situation, contributing to the overall resilience of the group.

The study introduces the concept of “organizing ambiguity” to describe the overall social process of leadership in dangerous contexts. It emphasizes that leadership in high-reliability organizations is a collective, sensemaking process. Ambiguity is reduced, and resilience is promoted through interactions among leaders and followers. This collaborative approach helps teams function effectively in rapidly changing, dangerous environments.

Ultimately, the study showed that leaders are not making these decisions alone, they are conductors of a well-orchestrated symphony. Organizing ambiguity in these high-reliability organizations means working together, understanding the situation, paying attention to each other, and being ready to change the plan when things get tough. This way, they can succeed even in the most confusing and fast-changing situations.