Social responsibility is another important aspect in CSR. People have been proven to feel more connected to a company and more likely to trust a brand if they see them involved in social initiatives. Recent activism has spurred different trends in social responsibility and sheds light on certain social initiatives and investments that companies and brands can/should contribute to. Social media has also become huge for CSR. It allows companies to be transparent with their mission and share how they contribute to society on a more personal level. 

 Companies such as our own home grown brand, Coca-Cola, donates 1% of its annual operating income to social causes. As well as since 2014, Coca-Cola has participated in the “Price of Water” campaign, helping to provide clean drinking water in the Middle East. 

Google had the highest CSR score in 2018. The founder, Sundar Pichai, spoke out against anti-muslim remarks to the previous President Donald Trump. Google also committed 1 billion dollars to renewable energy, being that they use 50% less energy than other companies in the world. 

Wells Fargo also contributes heavily to social initiatives. They donate 1.5% of their profits every year to more than 14,000 different charities and organizations. In response to COVID-19, they donated 6.25 million to recovery as a global response.