VUCA

First coined in 1987 by the US Army War College to describe the world after the Cold War, then the term gained more popularity after the fall of the Berlin Wall. In the 21st century, it became a pillar term in the business world to explain the chaotic and rapidly changing environment.

    The four components of VUCA – V for volatility, U for uncertainty, C for complexity, and A for ambiguity describe the condition of our local and global business environment

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