The Air Jordan Retro 11, which serves as the subject of my analysis measures to twelve inches long and six inches high above the ankles. The sole is divided into two parts, which the designers have said create a more flexible feel for Jordan’s feet while he played basketball games. The bottom portion of the sole is a light shade of red and resembles that of a rubber material. Horizontal ridges begin at the toe of the shoe and transition around the entire sneaker. The upper portion of the sole is an inch and a half of white cushion that when contrasted with the lower red portion and the materials of the actual shoe, make the shoe more noticeable.
The section of the shoe that covers the toes rest on the double-layered sole, and is made of black patent leather, which resembles the dress shoes of an army command sergeant major. The black patent leather on top of the double-layered sole creates a red, black, and white combination that goes perfectly with the Chicago Bulls game jerseys. This patent leather was unpopular when the shoe was first released, because of the fact that before the shoe’s release, the only shoes that made use of patent leather to date were worn by women.
Above the patent leather portion of the sneaker is a material with more texture than the black patent leather and possess six vertical slits on each side in order to hold the shoelaces. On the tongue of the shoe, there is writing that if you look at forwards resembles Greek lettering, but if you turn it sideways reads, “Jumpman Jordan.” In between the words “Jumpman” and “Jordan” is the iconic Jordan symbol, which is also on the back of the sneaker.The Jumpman Jordan symbol, which is also the logo for the entire Air Jordan brand, is a silhouette of Michael Jordan flying through the air palming a basketball over his head with his right hand in what appears to be an attempt to slam dunk the basketball. His left hand is lowered behind his body with all five of Jordan’s fingers extended near his thigh. His legs are spread as if Jordan is attempting to do a split in the air. His left foot is pointed in forward, which one can only guess is the location of the basketball rim Jordan is attempting to slam the basketball in, and his right foot is pointing outward making Jordan’s posture a position only a well trained athlete could accomplish.